Pricing And Packaging
topic on 5 shows · 6 statements across 6 episodes
In Depth 
Lenny's Podcast 
the Official SaaStr Podcast 
Top Founders 
the a16z Podcast
6 statements about Pricing And Packaging, every show
Giffis: Pricing and Packaging Connects Product to Go-To-Market
“Pricing and packaging just briefly as the connective tissue between your go-to-market strategy and your product, and it's Really important, and if you get it wrong, you're going to have a bad day.”
Harmon: Never test a pricing change you are unwilling to roll back
“I feel like there's general growth wisdom, which is don't test something you wouldn't ship. And I think that's really true with pricing and packaging. But the contrapositive or inverse is also true, which is don't test something you wouldn't roll back.”
Shrinking buying committees through pricing and packaging accelerates sales pipeline
“So if you can remove people from the buying committee by changing your pricing and packaging you've got a big opportunity to accelerate pipeline a lot.”
Desai: Software packaging works best when the lowest tier delivers strong value
“So this general idea of, can your lowest package deliver the best value, right, at the right price point? And then you layer in additional functionality to create like a three tier package, which now everybody talks about, Hey, you offer small, medium, large, …”
Duffy: Early Pricing And Packaging Choices Create Massive Startup Path Dependency
“My number one advice is put a ton of thought in how you price and package kind of what you've, what you're buying. That has just so much path dependency.”
Isford: Mapping onboarding to pricing tiers harms user activation
“I find sometimes teams working on onboarding will map onboarding to that pricing or packaging.
So for example,
Maybe automations to use the same example of the same feature is something that's generally premium.
That if somebody uses automations, they're more …”