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pricing and packaging

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement May 23, 2024 by Brad van Leeuwen · across every show →

Everything said about pricing and packaging, oldest first

May 23, 2024
Insight
Shrinking buying committees through pricing and packaging accelerates sales pipeline
“So if you can remove people from the buying committee by changing your pricing and packaging you've got a big opportunity to accelerate pipeline a lot.”
Brad van Leeuwen May 23, 2024 ▶ 19:06 How to 3x your revenue with 3 simple pricing changes
Feb 4, 2025
Insight
Giffis: Pricing and Packaging Connects Product to Go-To-Market
“Pricing and packaging just briefly as the connective tissue between your go-to-market strategy and your product, and it's Really important, and if you get it wrong, you're going to have a bad day.”
Scott Giffis Feb 4, 2025 ▶ 2:08 Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b
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