pricing and packaging

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 12, 2023 by Lauryn Isford · across every show →

Everything said about pricing and packaging, oldest first

Feb 12, 2023 negative
Insight
Isford: Mapping onboarding to pricing tiers harms user activation
“I find sometimes teams working on onboarding will map onboarding to that pricing or packaging. So for example, Maybe automations to use the same example of the same feature is something that's generally premium. That if somebody uses automations, they're more …”
Lauryn Isford Feb 12, 2023 ▶ 49:10 Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
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