Press Release
topic on 6 shows · 9 statements across 8 episodes
More or Less 
We Live to Build 
the Knowledge Project 
Lenny's Podcast 
the a16z Podcast 
Big Technology
9 statements about Press Release, every show
The corporate press release has been an obsolete communication tool for decades
“The press release as a means of communication, I think is obsolete by like a decade.”
Tony Conrad: AI answer engines favor direct press releases over earned media
“In AO, it's just the opposite. It is about actually putting value disproportionate amount of value of whatever's coming from the horse's mouth. Right? So whatever it is that we're putting out there. So a press release, you may not have done one lately because …”
Spahr: Claude, ChatGPT, and Grok cite press releases as authoritative sources
“And we have even seen in some of the answers that we've received back that Claude or ChatGPT or Grok is citing a published press release as an authoritative source of content.”
Gerber: Virtually no reporters monitor newswires for story ideas anymore
“Press releases came about because reporters would be checking news wires for ideas of what stories they want to write. No reporters do that anymore. Or a very small percentage. I don't know any reporters that do that anymore.”
Gerber: Average early-to-mid-stage startups do not need press releases
“At a certain stage in your growth, like public companies, they do press releases for earnings. Makes a hundred percent sense. There are certain rules around when companies do need to issue press releases, so there's still a use case for them. I just think your…”
Rachitsky: Writing mock press releases for product visions is dumb
“I think the press releases, like to me, it's like dumb to write a press release. No one reads press releases anymore.”
Founders should never pay a PR agency for a traditional press release
“If you go to a, if you hire or talk to a PR agency, and one of the things that they recommend doing that you should spend money on is a press release, like a traditional press release, run as fast as you can away from that. Like, I don't know if you know this,…”
Kelly: Press releases are records of company momentum, not just pitches
“What the press release really is is a document of record for any organization to put a stake in the ground about their own momentum. It can be used as an internal motivating tool just as much as it can be for an external or for a journalist-facing pitch.”