press release

also referred to as: press releases

4 statements across 3 episodes · 0 bullish · 4 bearish · 3 people on the record · first statement Oct 12, 2023 by Jason Feifer · across every show →

Everything said about press release, oldest first

Oct 12, 2023 negative
Insight
Founders should never pay a PR agency for a traditional press release
“If you go to a, if you hire or talk to a PR agency, and one of the things that they recommend doing that you should spend money on is a press release, like a traditional press release, run as fast as you can away from that. Like, I don't know if you know this,…”
Jason Feifer Oct 12, 2023 ▶ 30:33 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Dec 3, 2023 negative
Opinion
Rachitsky: Writing mock press releases for product visions is dumb
“I think the press releases, like to me, it's like dumb to write a press release. No one reads press releases anymore.”
Lenny Rachitsky Dec 3, 2023 ▶ 20:57 Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
Mar 21, 2024 negative
Insight
Gerber: Average early-to-mid-stage startups do not need press releases
“At a certain stage in your growth, like public companies, they do press releases for earnings. Makes a hundred percent sense. There are certain rules around when companies do need to issue press releases, so there's still a use case for them. I just think your…”
Emilie Gerber Mar 21, 2024 ▶ 1:04:56 The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
Mar 21, 2024 negative
Assertion Not checkable as stated
Gerber: Virtually no reporters monitor newswires for story ideas anymore
“Press releases came about because reporters would be checking news wires for ideas of what stories they want to write. No reporters do that anymore. Or a very small percentage. I don't know any reporters that do that anymore.”
Emilie Gerber Mar 21, 2024 ▶ 1:02:44 The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
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