Kelly: Press releases are records of company momentum, not just pitches
Caitlin Kelly · How Generative AI Is Already Changing The Communications Field — With EZ Newswire · Jul 24, 2023 · at 5:46
Caitlin Kelly, co-founder of EZ Newswire, explains the strategic function of press releases in corporate communications.
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“What the press release really is is a document of record for any organization to put a stake in the ground about their own momentum. It can be used as an internal motivating tool just as much as it can be for an external or for a journalist-facing pitch.”
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