PPC

“We didn't spend anything on a marketing strategy. We didn't spend anything on SEO or PPC or anything like that. It was like bare bones, free tools, super cheap shit, whatever we could do to save the buck. And like, I think that in retrospect, that really is a …”

“And PPC is no longer the way that we can buy our way. We have to figure out a new way.”

“So keyword difficulty goes as high as 97, and PPC value for click, not for sign-up, not for paying customer, but just for one single click goes up to 60 bucks. Yeah, so, ok, on high seasons, on low seasons, around 40, 30 bucks for one single click.”

“So I think PPC would be around 20 K this year and Facebook ads will be maybe 15.”

“In, in, in terms of, like new logo growth, in terms of, you know, PPC, it doesn't work. I mean, there's so much noise out there in the market right now. The only people making money out of PPC are, or Google.”

“Yeah, something, maybe five to 15, depending on the month, depending on what you're trying to achieve, but relatively small numbers, small money, and it's, and it works well for us.”