Disclosure certainty 3/5 debate potential 1/5

Levy: Logz.io spends $5K to $15K monthly on PPC ads

Tomer Levy · 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder · Aug 11, 2017 · at 19:32

Tomer Levy, co-founder and CEO of Logz.io, outlines the company's paid marketing budget and digital acquisition strategy.

0:00 / 0:09exact quote · 9.2s
720p mp4 · rendered on demand · StarZero watermark
“Yeah, something, maybe five to 15, depending on the month, depending on what you're trying to achieve, but relatively small numbers, small money, and it's, and it works well for us.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tomer Levy

Insight
Commercial open-source succeeds when the free software is painful to scale.
“The open source has to be good enough to get started, good enough, easy to get started and use it, so it will have mass distribution, but it has to get to a point where it's hard to scale it, it's hard to make it production grade, and this is where commercial …”
Tomer Levy Aug 11, 2017 ▶ 8:42 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Assertion Not checkable as stated
Levy: Logz.io ranks number one on Google for ELK production searches
“Today, we would we're the number one contributor of content to the ELK community. So if you search Google for ELK or AWS, ELK in production, we're number one in Google in all of these searches.”
Tomer Levy Aug 11, 2017 ▶ 8:08 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Assertion Not checkable as stated
Levy: Logz.io competes mostly with engineers managing open-source tools
“We actually compete mostly with engineers setting up their own open source, and that's an interesting competition.”
Tomer Levy Aug 11, 2017 ▶ 13:01 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Assertion Not checkable as stated
Customer churn for Logz.io accounts paying over $10,000 annually is near zero.
“And on the, once you pay, I would say, 10 K a year, I would say very close to zero.”
Tomer Levy Aug 11, 2017 ▶ 16:35 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Assertion Not checkable as stated
Levy: Security teams represent about 25% of Logz.io's customer base
“About a quarter of our customers are actually security teams that also need to monitor log files, monitor log events, and kind of correlate to understand threats and attacks.”
Tomer Levy Aug 11, 2017 ▶ 2:55 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Disclosure
Logz.io enterprise pricing starts at $50K, scaling to hundreds of thousands.
“One of them is the SMB. Usually would pay about 10 K, 10 to 15 K a year for the product. And on top of it, we have what we call SME, small, medium enterprise would usually pay 50 K per year minimum, and then would go to a few hundred K's for the high end enter…”
Tomer Levy Aug 11, 2017 ▶ 3:31 748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.