Tomer Levy, co-founder and CEO of Logz.io, discusses customer personas and buyer types for their cloud-based log analytics platform.
0:00 / 0:09exact quote · 9.6s
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“About a quarter of our customers are actually security teams that also need to monitor log files, monitor log events, and kind of correlate to understand threats and attacks.”
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More from Tomer Levy
Insight
Commercial open-source succeeds when the free software is painful to scale.
“The open source has to be good enough to get started, good enough, easy to get started and use it, so it will have mass distribution, but it has to get to a point where it's hard to scale it, it's hard to make it production grade, and this is where commercial …”
Tomer LevyAug 11, 2017▶ 8:42748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
AssertionNot checkable as stated
Levy: Logz.io ranks number one on Google for ELK production searches
“Today, we would we're the number one contributor of content to the ELK community. So if you search Google for ELK or AWS, ELK in production, we're number one in Google in all of these searches.”
Tomer LevyAug 11, 2017▶ 8:08748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
AssertionNot checkable as stated
Levy: Logz.io competes mostly with engineers managing open-source tools
“We actually compete mostly with engineers setting up their own open source, and that's an interesting competition.”
Tomer LevyAug 11, 2017▶ 13:01748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
AssertionNot checkable as stated
Customer churn for Logz.io accounts paying over $10,000 annually is near zero.
“And on the, once you pay, I would say, 10 K a year, I would say very close to zero.”
Tomer LevyAug 11, 2017▶ 16:35748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
Disclosure
Logz.io enterprise pricing starts at $50K, scaling to hundreds of thousands.
“One of them is the SMB. Usually would pay about 10 K, 10 to 15 K a year for the product. And on top of it, we have what we call SME, small, medium enterprise would usually pay 50 K per year minimum, and then would go to a few hundred K's for the high end enter…”
Tomer LevyAug 11, 2017▶ 3:31748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
AssertionNot checkable as stated
Logz.io's last 10 closed deals averaged approximately $40,000 in ACV.
“If you look at the last 10 deals, probably around 40 K.”
Tomer LevyAug 11, 2017▶ 4:19748: How to Use Open Source Project As Lead Gen from $3m+ ARR Founder
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