Pepsi

“And then big brands came in. So of course, Google and every big tech brand comes in and then the whole thing does the same as South by Southwest did, which is jump the shark. And you have like Pepsi booths and all kinds of things.”

“The four exhibitions that they create for the 1964 World's Fair, many of which should probably sound familiar to you, It's a Small World, sponsored by Pepsi and UNICEF... Two, the Carousel of Progress, sponsored by General Electric. Three, The Magic Skyway, sp…”

“Pepsi tried to sell itself to Coca-Cola, like sell its operations to Coca-Cola three separate times over the years.”

“This is textbook counter positioning. Coca-Cola cannot respond because they and their bottlers have just invested all of this capital and all of this IP into the six and a half ounce contour bottle. They can't react.”

“In fact, Robert Woodruff was openly supporting segregationist politicians during this time.”

“Consumers, when presented with the two drinks, Coke and Pepsi, in a blind taste test, a statistically significant number of people prefer Pepsi. The taste of Pepsi.”

“Coke sales teams are prohibited from selling syrup to restaurants for less than McDonald's pays, even if it means they're going to lose the business to Pepsi.”

“While the revenues are a little bit smaller than the Pepsi business by revenue, Frito-Lay generates twice as much profit inside the parent company, PepsiCo.”

“In 1977, Pepsi outspends Coke in advertising for the first time in history. And Pepsi actually passes Coke in market share in the bottled market.”

“By the end of 1983, the first full year on the market, Diet Coke is the number one diet drink in America. And unlike Tab, which clearly from That commercial that you talked about earlier was exclusively marketed to women. 30% of Diet Coke drinkers, even in the…”

“Coca-Cola is a singular N of one product. Coca-Cola does not exist in a universe with other competitors. And here's Bill Cosby directly talking about Pepsi and the challenge. It's the worst thing that Coca-Cola could possibly do.”

“They've done tons of taste tests. Not only does it beat Pepsi in taste tests, it beats original Coke. People prefer the taste of new Coke.”

“In 2000, the CEO of Coke announces publicly a sixteen billion dollar deal to acquire Quaker Oats and Gatorade... So he announced it without board approval. The board rejected it after the public announcement. The deal falls through and the next year Pepsi ends…”

“So in 2012, Monster reached out to potential buyers, including Coca-Cola and Pepsi, but Coke decided against pursuing it because the price was high. Monster's market cap was eleven billion dollars at the time.”

“In 1980, the government passed an amendment to federal antitrust law that exempted the soft drink industry. So Coke and Pepsi could actually grant exclusive territories to their bottlers”

“And I think in the future, it's going to become a situation almost like Coke or Pepsi. What kind of guy are you? Are you a Coke guy or a Pepsi guy? Granted, we might have a few more flavors, but I feel that that's going to be kind of the knee jerk reaction abo…”

“We were using two and a half liters of water to make a liter of Pepsi.”

“Pepsi just bought Poppy for two billion dollars.”

“And I think, you know, when we talk about margins and distribution, like, their distribution innovation was, we're going to forget about the shelf space, and we're going to go straight to You know, next to the cash register. And so the innovation there was, yo…”

“Subsequently, Craig Weatherup and I, on a napkin, I swear, shook hands and created a multi-billion dollar business For Pepsi and Starbucks and a fifty-fifty JV and bottle Frappuccino.”

“So there were five CEOs in the New York City area. It was me and Ken Chenault from American Express, Sam Palmisano, and then Jenny Romney from IBM, Steve Reimann, and then Indra Newey from Pepsi, and Bill Weldon, and then Alex Gorski from J&J. And we had dinne…”

“And so it's Stripe uses it, and Microsoft uses it, and so also does Heinz. Or Levi, or Pepsi.”

“Pepsi replaced all of these experimental sort of John Cage slash David Tudor composed soundtracks with It's a Small World.”