Pepsi

“Subsequently, Craig Weatherup and I, on a napkin, I swear, shook hands and created a multi-billion dollar business For Pepsi and Starbucks and a fifty-fifty JV and bottle Frappuccino.”

“In fact, Robert Woodruff was openly supporting segregationist politicians during this time.”

“Pepsi tried to sell itself to Coca-Cola, like sell its operations to Coca-Cola three separate times over the years.”

“While the revenues are a little bit smaller than the Pepsi business by revenue, Frito-Lay generates twice as much profit inside the parent company, PepsiCo.”

“They've done tons of taste tests. Not only does it beat Pepsi in taste tests, it beats original Coke. People prefer the taste of new Coke.”

“In 1980, the government passed an amendment to federal antitrust law that exempted the soft drink industry. So Coke and Pepsi could actually grant exclusive territories to their bottlers”

“In 1977, Pepsi outspends Coke in advertising for the first time in history. And Pepsi actually passes Coke in market share in the bottled market.”

“Coke sales teams are prohibited from selling syrup to restaurants for less than McDonald's pays, even if it means they're going to lose the business to Pepsi.”

“In 2000, the CEO of Coke announces publicly a sixteen billion dollar deal to acquire Quaker Oats and Gatorade... So he announced it without board approval. The board rejected it after the public announcement. The deal falls through and the next year Pepsi ends…”

“So in 2012, Monster reached out to potential buyers, including Coca-Cola and Pepsi, but Coke decided against pursuing it because the price was high. Monster's market cap was eleven billion dollars at the time.”

“Coca-Cola is a singular N of one product. Coca-Cola does not exist in a universe with other competitors. And here's Bill Cosby directly talking about Pepsi and the challenge. It's the worst thing that Coca-Cola could possibly do.”

“This is textbook counter positioning. Coca-Cola cannot respond because they and their bottlers have just invested all of this capital and all of this IP into the six and a half ounce contour bottle. They can't react.”

“By the end of 1983, the first full year on the market, Diet Coke is the number one diet drink in America. And unlike Tab, which clearly from That commercial that you talked about earlier was exclusively marketed to women. 30% of Diet Coke drinkers, even in the…”

“Consumers, when presented with the two drinks, Coke and Pepsi, in a blind taste test, a statistically significant number of people prefer Pepsi. The taste of Pepsi.”

“The four exhibitions that they create for the 1964 World's Fair, many of which should probably sound familiar to you, It's a Small World, sponsored by Pepsi and UNICEF... Two, the Carousel of Progress, sponsored by General Electric. Three, The Magic Skyway, sp…”