Pepsi, every mention
52 scenes · ← back to Pepsi
tap a year for its mentions
every year anyone David Rosenthal 33Ben Gilbert 18Michael Ovitz 1
Verbatim, from the transcripts: the passages where Pepsi comes up
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 3:17:44 Ben Gilbert So if you want something to drink in this hundred degree heat, you can go buy a Pepsi.
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 1:34:24 David Rosenthal In 1934, Pepsi in almost a last ditch effort to try and just do something to stay alive and save the company tests using recycled beer bottles, which are 12 ounce bottles to sell Pepsi also for a nickel.
- ▶ 1:35:01 Ben Gilbert Pepsi's been bankrupt two, three times and sold to new owners and completely new companies started with the word Pepsi in it.
- ▶ 1:35:18 David Rosenthal Pepsi in 12 ounce recycled beer bottles.
- ▶ 1:35:54 David Rosenthal And hey, oh, by the way, there's a lot of existing 12 ounce beer bottles out there that we can buy up super cheap and put our Pepsi in.
- ▶ 1:40:17 David Rosenthal Colas that are not Coca-Cola have 14% of the US soft drink market share, the majority of which is Pepsi.
- ▶ 1:43:48 David Rosenthal None of Coca-Cola's competitors, including Pepsi, get anything like this.
- ▶ 1:49:34 David Rosenthal The brand domestically has regained any of the ground that it lost to Pepsi during the Depression.
- ▶ 1:52:37 David Rosenthal We are going to hire an all black sales team that is going to target black retail outlets for Pepsi.
- ▶ 1:53:54 David Rosenthal We're going to position Pepsi as the lighter drink versus Coca-Cola.
- ▶ 1:55:19 David Rosenthal Pepsi commercial.
- ▶ 1:56:19 David Rosenthal They're putting Pepsi in beer bottles.
- ▶ 1:58:03 David Rosenthal A blind taste test between Coke and Pepsi.
- ▶ 1:58:16 Ben Gilbert That people prefer Pepsi?
- ▶ 1:58:19 David Rosenthal Consumers, when presented with the two drinks, Coke and Pepsi, in a blind taste test, a statistically significant number of people prefer Pepsi.
- ▶ 1:58:30 David Rosenthal The taste of Pepsi.
- ▶ 2:17:06 Ben Gilbert Because at warmer temperatures, the Coke people will insist that Pepsi has the edge because sweeter tastes better at warmer temperatures, but Coke at that just above freezing perfect temperature is, you know, the best.
- ▶ 2:17:27 David Rosenthal Oh, Pepsi.
- ▶ 2:17:31 Ben Gilbert Pepsi's a little lemony, a little sweeter.
- ▶ 2:17:40 Ben Gilbert That Pepsi's better?
- ▶ 2:17:41 David Rosenthal I think Pepsi tastes a little better.
- ▶ 2:17:43 Ben Gilbert David Rosenthal right here on the Coca-Cola episode declaring that Pepsi is your pick.
- ▶ 2:17:56 Ben Gilbert Which one could argue was formulated to better compete with Pepsi.
- ▶ 2:23:50 David Rosenthal The local ad agency for the bottler there had accidentally discovered the secret that Coke and McCann has known for 20 years that consumers prefer Pepsi to Coke, and the way they figure it out is that they're doing research for Seven 11 in…
- ▶ 2:24:16 David Rosenthal Coke and Pepsi as the controls for the seven-eleven generic cola.
- ▶ 2:24:48 David Rosenthal They plunk down a card table and they have Coke and Pepsi behind like a cardboard screen.
- ▶ 2:24:57 David Rosenthal And a statistically significant number of people say Pepsi.
- ▶ 2:28:12 Ben Gilbert It's good counter positioning, but the punchline of the whole thing is it wouldn't have worked if it wasn't true, but it was true that people did prefer the taste of Pepsi.
- ▶ 2:29:20 David Rosenthal They buy Taco Bell and Pizza Hut and KFC and then install Pepsi.
- ▶ 2:38:20 David Rosenthal Is a Pepsi guy.
- ▶ 2:38:27 David Rosenthal Keo converts him to Coke by telling him about this new product that they're going to launch, Cherry Coke, because Buffett loved cherry syrup in his Pepsi, and so he converts Warren to a Coke guy before Warren ever invests a dollar in the…
- ▶ 2:40:49 Ben Gilbert It didn't come out until 1982, but they're kind of in the lab tinkering with the flavor because the Pepsi challenge has basically thrown down the continent that Americans prefer the taste of Pepsi.
- ▶ 2:41:00 Ben Gilbert And they're starting to play with this idea of like, okay, obviously we're not going to replace Coke, but like, is there a way that we can make something that does compete with Pepsi that tastes a little bit more like Pepsi that tastes…
- ▶ 2:43:49 David Rosenthal And by 1984, Diet Coke becomes the third best selling soft drink in America, period, behind Coke and Pepsi.
- ▶ 2:45:33 David Rosenthal And here's Bill Cosby directly talking about Pepsi and the challenge.
- ▶ 2:46:28 David Rosenthal The share of Pepsi grew every single year in America, while the share of Coca-Cola declined every single year.
- ▶ 2:46:59 David Rosenthal And yes, we can't downplay how stupid this really was, but somewhat in their defense, if you're going to introduce a new taste to try and counter the Pepsi taste, which you believe is the reason why you're losing market share, it has to be…
- ▶ 2:47:55 David Rosenthal And Pepsi would become number one.
- ▶ 2:48:13 David Rosenthal Pepsi's the imitator.
- ▶ 2:48:14 David Rosenthal How could they ever stand to let Pepsi become number one?
- ▶ 2:48:43 David Rosenthal Not only does it beat Pepsi in taste tests, it beats original Coke.
- ▶ 2:50:50 Ben Gilbert Which by the way, this couldn't have been sequenced any worse because Pepsi does that.
- ▶ 2:50:54 Ben Gilbert Pepsi starts giving interviews to everyone they can in the press before the announcement actually happens.
- ▶ 2:51:12 Ben Gilbert Does it taste like Pepsi?
- ▶ 2:51:14 Ben Gilbert Cause Pepsi sort of seeded.
- ▶ 2:51:16 Ben Gilbert Hey, you should ask him like, is it meant to copy Pepsi?
- ▶ 2:51:25 Ben Gilbert They're trying not to compare it to Pepsi.
- ▶ 3:04:26 David Rosenthal I mean, look at how badly you got your butt kicked by the Pepsi challenge and grassroots marketing.
- ▶ 3:36:52 Ben Gilbert I'll tell you, you can't measure their brand power through how much more expensive it is than Pepsi, because that doesn't exist.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 37:29 David Rosenthal Buying Pepsi, buying cell phones, buying mobile data plans.
- ▶ 1:22:35 David Rosenthal Get Pepsi, get wireless carriers, car companies, et cetera, et cetera.
CAA (with Michael Ovitz) · Acquired
- ▶ 39:34 Michael Ovitz Hurt by Pepsi Cola.