Packaging
topic on 7 shows · 9 statements across 9 episodes
In Depth 
the Pitch 
the Neon Show 
No Priors 
the Official SaaStr Podcast 
How I Built This 
the a16z Podcast
9 statements about Packaging, every show
Yin: CPG packaging must capture consumer attention in two seconds
“And in this space, you know, the branding and how that comes across is really, really important. I would actually do a full, just rebrand, because these are your selling points, And you need to be able to capture that attention in two seconds, not in 20 second…”
Harmon: Avoid overhauling packaging or adding SKUs more than every two years
“I feel like you can make tweaks and small or medium changes as frequently as you want and as your business commands, but I wouldn't Change your packaging, add a skew, overthink something more frequently than every one to two years.”
Lisa Su: Chip complexity has moved to advanced multi-chip packaging
“It's even more complicated because it's not just about silicon. It's about packaging and, you know, really how do we put these you know, these chips together for you know, very complex, multi-node you know, multi-chip, you know, type things.”
Desai: Software leaders should focus on packaging rather than pricing
“Pricing and packaging is a art. You don't delegate that to an external agency, but you've got to have a sense of intuition of what the market bears, what the customer's thinking and doing the research. That's my one recommendation is think deeply about packagi…”
Papermaster: Semiconductor packaging requires geographic diversity beyond foundry capacity
“And so it goes beyond the foundry. It's the same thing with the packaging. So where do you, as you put those chips onto carriers and you need to interconnect it, you need that ecosystem to have geographic diversity as well.”
Szaky: Packaging strategy must prioritize reuse over material choice
“The material choices we make, I think, need to be less about is it an alloy or glass or plastic. It's much more about how do we eliminate the need of packaging if we can. Then how do we shift to reusable packaging where the packaging is just cleaned and refill…”
Nahar: Packaging gets the first sale, product gets the second
“Because packaging will give you the first sale for the product. The product will give you the second sale.”
Nouri: Packaging from Single-Use Items Makes Up 45% of Landfill Waste
“And 45% of all landfill waste is from packaging, and that's usually from single-use things.”