Owner

other on 3 shows · 44 statements across 14 episodes · said 18 times in 6 episodes since 2025

the Official SaaStr Podcast 9 In Depth 7 20VC 2

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the Official SaaStr Podcast 9In Depth 720VC 2

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44 statements about Owner, every show

20VC Assertion Supported
Restaurant AI Platform Owner Raised Capital at $2.3B Valuation
“I remember last week I was at a board meeting for owner, which just raised at 2.3 billion, right? It's sort of a next gen, next dish generation, AI infused restaurant platform.”
Jason Lemkin Sep 3, 2026 ▶ 45:30 NVIDIA Crushes Quarter | OpenAI Cuts Off Cursor | Instinct Hits $2.5B Valuation
20VC Assertion Partly supported
Scaleups acqui-hiring failing YC startups for AI talent is no longer viable
“When rippling is hoovered up 30, and owners hoovered up 20, and Revolut's hoovered up 10, you just, that strategy worked three years ago. Like, it's too late. Like, everyone is just sitting there hitting refresh, hoping these smart YC companies fail so they ca…”
Jason Lemkin Aug 12, 2026 ▶ 1:29:11 Canva Slashes Growth | Talent Exodus at Google | Revolut's $50B CEO Package | Musk's $55B Terrafab
SAASTR Assertion Supported
Lemkin: Restaurant Startup Owner Crossed $1 Billion in Platform Sales
“I'm on the board of a company called Owner. It just crossed a billion in sales for restaurants, for SMBs, for its customers, talking about the agents they built, their AI CMO.”
Jason Lemkin Jun 11, 2026 ▶ 43:41 $4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming
SAASTR Insight
Lemkin: 99.8% of companies should use human managers over custom AI orchestration
“I don't think that is the right answer for 99.8% of the world. It might work for owner, and I'd love to learn from you. It might work for us, but most folks should not think about, most folks should realize you need a nerdy human managing your agents.”
Jason Lemkin Jan 21, 2026 ▶ 6:15 The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
SAASTR Assertion Not checkable as stated
Parrish: AI use cases tripled Owner's booked revenue per sales rep
“We've, we have like nine high impact production use cases of AI air are booked per dollar out on, on a per AE basis is three X any team I've ever managed before.”
Kyle Parrish Jan 21, 2026 ▶ 13:27 The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
SAASTR Disclosure
Parrish: Owner Built AI Outbound Email Infrastructure in Three Weeks
“He built the infrastructure in like three weeks and like everybody else told us that was like a multi-month project. And it was just like prompt layer and a bunch of models. And he was writing some custom code. And then we were sending 1800 cold outbound email…”
Kyle Parrish Jan 21, 2026 ▶ 19:32 The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
SAASTR Assertion Supported
Lemkin: Owner is approaching $50M revenue, growing 10% monthly at $1B valuation
“Kyle from owner was here and you know, they're coming up on fifty million growing, 10% a month is raised at a billion.”
Jason Lemkin Aug 27, 2025 ▶ 20:40 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
20VC Prediction Not checkable as stated
O'Driscoll: Broad venture capital returns depend on more $5B outcomes
“For the venture business to work for us all, you're going to have to see more of these five billion dollar market cap outcomes. Yeah, as you say, the hinge helps. The owners of this world start to take place, and I think it will.”
Rory O'Driscoll Aug 21, 2025 ▶ 13:41 Databricks at $100BN, CoreWeave’s $11B Debt Bet & Nubank’s $2.5B Profit Shocker - Ep.19 · 20VC with Harry Stebbings
20VC Disclosure
Lemkin caps seed entry valuations at $30 million max
“Even if you beat Andreessen, and Andreessen's offering 50, and you say, listen, the best I can do is 30, and I've done this multiple times, because 30 is the highest price I pay. It is, it's on my website, so there's multiple deals I've done where the price ha…”
Jason Lemkin Jul 24, 2025 ▶ 46:25 How Do All Providers Deal with Anthropic Dependency Risk & Figma IPO Breakdown: Where Does it Price? · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Norton: Early Owner Job Posts Generated 1,200 Applications via Personal Brand
“In the early days of owner, I could post a role We would get 1200 applications. We would get 60 to a 100,000 impressions on every single job post I put up”
Kyle Norton May 30, 2025 ▶ 7:11 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Insight
SMB sales hiring should weigh 70% to 80% on intrinsic DNA
“I'm hiring SMB reps, so I'm like, 70% DNA and mindset. I just want people who have a professional Performance track record of excellence, and I don't care if it was sales or the valedictorian, captain of a sports team, first chair tuba at their, like, you know…”
Kyle Norton May 30, 2025 ▶ 12:25 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Insight
Norton: Candidate hesitation on direct manager references is a massive red flag
“And now really pressing on, like, no, no, no, I need your last two direct managers. Maybe not the one they work for now, for obvious reasons, but being really specific there, and if there's any hesitation, or oh, well, like, I don't know if I can get in touch …”
Kyle Norton May 30, 2025 ▶ 13:57 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Assertion Supported
Owner scaled from $2.5M to $40M ARR in under three years
“We're at, like, 40 today. Under under three years.”
Kyle Norton May 30, 2025 ▶ 45:57 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Assertion Not checkable as stated
Owner's customer acquisition costs are falling rapidly as it scales
“It's falling pretty rapidly for us. We're getting more and more efficient as we grow, but we've also made tremendous investments upfront.”
Kyle Norton May 30, 2025 ▶ 46:40 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Assertion Supported
Owner uses Momentum to automate Salesforce field entry from call transcripts
“So we use Momentum that looks at the transcript of every single sales call, and it fills in the Salesforce fields for the rep. It fills in their opportunity record, it updates the account, the person, it says whether or not the event was run or not, all of tha…”
Kyle Norton May 30, 2025 ▶ 47:22 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Assertion Not checkable as stated
Owner's LATAM onboarding specialists complete over 20 launches monthly per person
“They do a lot of launches every month on a per person basis. Over 20 per person. Plus they're Latin American based.”
Kyle Norton May 30, 2025 ▶ 50:25 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
SAASTR Assertion Supported
Lemkin: Owner raised funding at a $1 billion valuation
“He is the Sierra of owner, which just raised at a billion dollar valuation the other day, this week, Tuesday, you announced it just for SAS.”
Jason Lemkin May 28, 2025 ▶ 1:32 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Lemkin: Owner's restaurant ACV is approaching $10,000
“The ACV is higher than you might think it's approaching 10 K, but this is a hard sale.”
Jason Lemkin May 28, 2025 ▶ 2:20 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Norton: Owner Sales Team Is 3x to 4x More Efficient Per Rep Than Competitors
“Our machine is anywhere between three and four times more efficient on a per rep basis.”
Kyle Norton May 28, 2025 ▶ 4:52 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Disclosure
Norton: Leadership Hires Must Be Hands-On and AI Native
“In any leadership role, there's a component of the interview that's now, what are you doing with AI? What do you know about it? How are you using it today? And I really want to unpack it. And it's been a mandate. I don't care how good this person is if they're…”
Kyle Norton May 28, 2025 ▶ 6:29 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Disclosure
Norton Uses Windsurf and Lever API to Code Internal Analytics
“With Windsurf, I can legitimately, so I've got to get my GitHub repos and I've got it all set up so that I can actually do what I want to do. And so I'm pulling stuff out of the lever API to run analysis on how we're hiring.”
Kyle Norton May 28, 2025 ▶ 7:25 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Disclosure
Norton: Owner is hiring a dedicated GTM AI lead in RevOps
“I'm now hiring for a GTMAI lead, so somebody who will do nothing but this within the rev ops organization.”
Kyle Norton May 28, 2025 ▶ 8:12 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Norton: Owner increased rep selling time by 25% to 30% via automation
“We've, we're probably up 25 to 30% in terms of the revenue generating activity time because they don't have to fill out CRM after. They don't have to update the notes for the launch team. It's all done.”
Kyle Norton May 28, 2025 ▶ 11:10 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Disclosure
Norton: Owner is building a management intelligence layer to monitor reps
“I'm in the process of building a What I call the management intelligence layer, which is what is the always on layer for the manager to understand what's happening on a rep by rep basis and get prompted when things are either off base or off track and so that …”
Kyle Norton May 28, 2025 ▶ 14:36 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Disclosure
Norton: Owner wiped all recurring sales meetings to prioritize coaching
“We spent eight weeks at the beginning of the year redeploying what I call my like core operating methodology. And so we wiped every single meeting off of the calendar, started from a zero base and said, okay, what are the most important activities? Coaching is…”
Kyle Norton May 28, 2025 ▶ 15:07 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Norton: Owner's Win Rate Drops Precipitously After Second Call
“If you're not closing a call on the demo, it's usually on that follow-up call. And if you're not getting them on that follow-up call, the win rate falls precipitously.”
Kyle Norton May 28, 2025 ▶ 16:26 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Norton: Owner resolves nearly 50% of tier-one support tickets with AI
“And now like almost 50% of our tier one support tickets are AI contained.”
Kyle Norton May 28, 2025 ▶ 33:03 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
20VC Assertion Not checkable as stated
Lemkin: Restaurant Startup Owner Reaches $40M ARR Growing 10% Monthly
“Yeah, they're at forty million growing 10% a month sometimes faster, sometimes slower, but the trailing is there, right?”
Jason Lemkin May 15, 2025 ▶ 1:30 OpenAI, SBF & Perplexity: What VCs Know That You Don’t · 20VC with Harry Stebbings
20VC Disclosure
Lemkin: Owner faces more competition than any company he has backed
“I don't think I've actually invested in a company with more competition than owner, not a single one. They direct competitors, adjacent competitors, virtually identical competitors.”
Jason Lemkin Apr 24, 2025 ▶ 1:23:48 How LP Deployment to Venture Will Change in 2025 & Are Endowment Funds in Trouble? · 20VC with Harry Stebbings
IN DEPTH Disclosure
COVID lockdowns reduced Owner to two people and four months of runway
“So we lost not only our product market fit overnight, but all the customers that we just spent two and a half years. Grinding like crazy to initially acquire and build relationships with. And as a bootstrapped company, that was our funding. And we had to get b…”
Adam Guild Mar 27, 2025 ▶ 18:22 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Assertion Not checkable as stated
Owner reached $1M revenue and raised $10M within 10 months of pivoting
“Over those next 10 months. We went from no customers, no revenue, about to be no money, to then thousands of customers, over a million in revenue, over ten million dollars in venture raves from all these famous investors.”
Adam Guild Mar 27, 2025 ▶ 19:32 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Disclosure
Owner charged restaurants $2,000 monthly for a website builder, 20x competitors
“We were charging 2000 dollars a month as a website builder around driving dine in and reservations. Which, to put that into perspective, typical website builders that restaurant owners use are Wix and Squarespace, and they're like, 49 a month products. So we w…”
Adam Guild Mar 27, 2025 ▶ 21:01 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Insight
Software customizability is 'stupid' for small businesses because it hurts sales
“So from the beginning, we took this very contrarian stance that customizability is stupid. What we actually want is this proven system that has all of the best practices out of the box in a way that the small business owner can't screw up, and we're not going …”
Adam Guild Mar 27, 2025 ▶ 23:45 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Insight
Guild: Customer retention is at least 50% emotional rather than purely utilitarian
“I think most people would assume that the utilitarian part of sales, sales, sales is 90 plus percent of the equation of whether they continue to retain and use the product, but I would argue that it's at least 50% emotional, if not more, and 50% sales oriented…”
Adam Guild Mar 27, 2025 ▶ 29:06 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Assertion Not checkable as stated
Guild: P.F. Chang's contract was worth over $1M annually to Owner
“This was after we'd signed PF Chang's as a customer, which alone was worth over a million dollars a year as that revenue expanded for us.”
Adam Guild Mar 27, 2025 ▶ 48:51 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Disclosure
Guild: Naval Ravikant, Sean Rad, Kimbal Musk invested in Owner's seed round
“It was just a week later that we had this signed term sheet of this seed round and all of these people that I'd admired for years, like Naval Ravikant from AngelList and Sean Radd, the founder of Tinder and all these other great people, Kimball Musk. Who was a…”
Adam Guild Mar 27, 2025 ▶ 51:48 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Disclosure
Guild: Owner mandates customers buy its entire bundled platform, not point solutions
“We said you can't buy one without the other because they work so well together, which we still do today. Like you've got to adopt the whole system because the whole system is designed to work together. And if you're buying us to grow your sales, this is what i…”
Adam Guild Mar 27, 2025 ▶ 59:11 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Insight
Startups should treat competitors as free R&D factories and shamelessly copy successes
“You can think of them as free research and development factories, where they're constantly running a bunch of experiments on the same group of customers, and when some of those experiments Work well. It makes a ton of sense to just shamelessly copy that approa…”
Adam Guild Mar 27, 2025 ▶ 1:01:20 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Insight
Guild: Serving local businesses requires an LTV-to-CAC ratio well over 3:1
“To summarize my thinking on how to make the Very brutally difficult economics work of serving local business owners and restaurant owners. It comes down to making sure that the LTV to CAC ends up being very favorable, well over three.”
Adam Guild Mar 27, 2025 ▶ 1:02:38 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Prediction Not checkable as stated
Guild predicts Owner's CAC will match Shopify while LTV will exceed Toast
“Which ends up giving us customer acquisition costs in the future that look more like Squarespace or Shopify with lifetime values that are even greater than toasts over time because the attach rate is so high once you earn the trust on free products.”
Adam Guild Mar 27, 2025 ▶ 1:03:35 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Assertion Not checkable as stated
Owner employs more than 20 former company founders
“We've got more than 20 founder types throughout the company with superpowers that have previously started companies.”
Adam Guild Mar 27, 2025 ▶ 1:09:38 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
IN DEPTH Insight
Guild skips technical skill assessments in executive interviews, relying entirely on references
“I, on the skill set dimensions, don't assess those in an interview. I assess those via references, which I do a huge amount of references on any key hire.”
Adam Guild Mar 27, 2025 ▶ 1:13:35 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
SAASTR Insight
Lemkin: Founders must only hire early sales reps they would personally buy from
“Interview 30 kids of any age and be religious about this. Just only hire one you would buy your own product from. Don't give on this. I don't care whether they worked at Toast. I don't care if they worked at Owner. I don't care if they were the first person in…”
Jason Lemkin Feb 19, 2025 ▶ 27:28 The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
SAASTR Disclosure
Lemkin: Restaurant startup Owner surpasses $20M revenue, growing 10% monthly
“I invested in a company that's adjacent to Toast called Owner, which is like marketing for restaurants. They're, they've crossed twenty million. They're growing almost 10% a month every month.”
Jason Lemkin Jun 26, 2024 ▶ 7:00 Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin

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