Restaurant AI Platform Owner Raised Capital at $2.3B Valuation
“I remember last week I was at a board meeting for owner, which just raised at 2.3 billion, right? It's sort of a next gen, next dish generation, AI infused restaurant platform.”
Scaleups acqui-hiring failing YC startups for AI talent is no longer viable
“When rippling is hoovered up 30, and owners hoovered up 20, and Revolut's hoovered up 10, you just, that strategy worked three years ago. Like, it's too late. Like, everyone is just sitting there hitting refresh, hoping these smart YC companies fail so they ca…”
Lemkin: Restaurant Startup Owner Crossed $1 Billion in Platform Sales
“I'm on the board of a company called Owner. It just crossed a billion in sales for restaurants, for SMBs, for its customers, talking about the agents they built, their AI CMO.”
Lemkin: 99.8% of companies should use human managers over custom AI orchestration
“I don't think that is the right answer for 99.8% of the world. It might work for owner, and I'd love to learn from you. It might work for us, but most folks should not think about, most folks should realize you need a nerdy human managing your agents.”
Parrish: AI use cases tripled Owner's booked revenue per sales rep
“We've, we have like nine high impact production use cases of AI air are booked per dollar out on, on a per AE basis is three X any team I've ever managed before.”
Parrish: Owner Built AI Outbound Email Infrastructure in Three Weeks
“He built the infrastructure in like three weeks and like everybody else told us that was like a multi-month project. And it was just like prompt layer and a bunch of models. And he was writing some custom code. And then we were sending 1800 cold outbound email…”
Lemkin: Owner is approaching $50M revenue, growing 10% monthly at $1B valuation
“Kyle from owner was here and you know, they're coming up on fifty million growing, 10% a month is raised at a billion.”
O'Driscoll: Broad venture capital returns depend on more $5B outcomes
“For the venture business to work for us all, you're going to have to see more of these five billion dollar market cap outcomes. Yeah, as you say, the hinge helps. The owners of this world start to take place, and I think it will.”
Lemkin caps seed entry valuations at $30 million max
“Even if you beat Andreessen, and Andreessen's offering 50, and you say, listen, the best I can do is 30, and I've done this multiple times, because 30 is the highest price I pay. It is, it's on my website, so there's multiple deals I've done where the price ha…”
Norton: Early Owner Job Posts Generated 1,200 Applications via Personal Brand
“In the early days of owner, I could post a role We would get 1200 applications. We would get 60 to a 100,000 impressions on every single job post I put up”
SMB sales hiring should weigh 70% to 80% on intrinsic DNA
“I'm hiring SMB reps, so I'm like, 70% DNA and mindset. I just want people who have a professional Performance track record of excellence, and I don't care if it was sales or the valedictorian, captain of a sports team, first chair tuba at their, like, you know…”
Norton: Candidate hesitation on direct manager references is a massive red flag
“And now really pressing on, like, no, no, no, I need your last two direct managers. Maybe not the one they work for now, for obvious reasons, but being really specific there, and if there's any hesitation, or oh, well, like, I don't know if I can get in touch …”
Owner scaled from $2.5M to $40M ARR in under three years
“We're at, like, 40 today. Under under three years.”
Owner's customer acquisition costs are falling rapidly as it scales
“It's falling pretty rapidly for us. We're getting more and more efficient as we grow, but we've also made tremendous investments upfront.”
Owner uses Momentum to automate Salesforce field entry from call transcripts
“So we use Momentum that looks at the transcript of every single sales call, and it fills in the Salesforce fields for the rep. It fills in their opportunity record, it updates the account, the person, it says whether or not the event was run or not, all of tha…”
Owner's LATAM onboarding specialists complete over 20 launches monthly per person
“They do a lot of launches every month on a per person basis. Over 20 per person. Plus they're Latin American based.”
Lemkin: Owner raised funding at a $1 billion valuation
“He is the Sierra of owner, which just raised at a billion dollar valuation the other day, this week, Tuesday, you announced it just for SAS.”
Lemkin: Owner's restaurant ACV is approaching $10,000
“The ACV is higher than you might think it's approaching 10 K, but this is a hard sale.”
Norton: Owner Sales Team Is 3x to 4x More Efficient Per Rep Than Competitors
“Our machine is anywhere between three and four times more efficient on a per rep basis.”
Norton: Leadership Hires Must Be Hands-On and AI Native
“In any leadership role, there's a component of the interview that's now, what are you doing with AI? What do you know about it? How are you using it today? And I really want to unpack it. And it's been a mandate. I don't care how good this person is if they're…”
Norton Uses Windsurf and Lever API to Code Internal Analytics
“With Windsurf, I can legitimately, so I've got to get my GitHub repos and I've got it all set up so that I can actually do what I want to do. And so I'm pulling stuff out of the lever API to run analysis on how we're hiring.”
Norton: Owner is hiring a dedicated GTM AI lead in RevOps
“I'm now hiring for a GTMAI lead, so somebody who will do nothing but this within the rev ops organization.”
Norton: Owner increased rep selling time by 25% to 30% via automation
“We've, we're probably up 25 to 30% in terms of the revenue generating activity time because they don't have to fill out CRM after. They don't have to update the notes for the launch team. It's all done.”
Norton: Owner is building a management intelligence layer to monitor reps
“I'm in the process of building a What I call the management intelligence layer, which is what is the always on layer for the manager to understand what's happening on a rep by rep basis and get prompted when things are either off base or off track and so that …”
Norton: Owner wiped all recurring sales meetings to prioritize coaching
“We spent eight weeks at the beginning of the year redeploying what I call my like core operating methodology. And so we wiped every single meeting off of the calendar, started from a zero base and said, okay, what are the most important activities? Coaching is…”
Norton: Owner's Win Rate Drops Precipitously After Second Call
“If you're not closing a call on the demo, it's usually on that follow-up call. And if you're not getting them on that follow-up call, the win rate falls precipitously.”
Norton: Owner resolves nearly 50% of tier-one support tickets with AI
“And now like almost 50% of our tier one support tickets are AI contained.”
Lemkin: Restaurant Startup Owner Reaches $40M ARR Growing 10% Monthly
“Yeah, they're at forty million growing 10% a month sometimes faster, sometimes slower, but the trailing is there, right?”
Lemkin: Owner faces more competition than any company he has backed
“I don't think I've actually invested in a company with more competition than owner, not a single one. They direct competitors, adjacent competitors, virtually identical competitors.”
COVID lockdowns reduced Owner to two people and four months of runway
“So we lost not only our product market fit overnight, but all the customers that we just spent two and a half years. Grinding like crazy to initially acquire and build relationships with. And as a bootstrapped company, that was our funding. And we had to get b…”
Owner reached $1M revenue and raised $10M within 10 months of pivoting
“Over those next 10 months. We went from no customers, no revenue, about to be no money, to then thousands of customers, over a million in revenue, over ten million dollars in venture raves from all these famous investors.”
Owner charged restaurants $2,000 monthly for a website builder, 20x competitors
“We were charging 2000 dollars a month as a website builder around driving dine in and reservations. Which, to put that into perspective, typical website builders that restaurant owners use are Wix and Squarespace, and they're like, 49 a month products. So we w…”
Software customizability is 'stupid' for small businesses because it hurts sales
“So from the beginning, we took this very contrarian stance that customizability is stupid. What we actually want is this proven system that has all of the best practices out of the box in a way that the small business owner can't screw up, and we're not going …”
Guild: Customer retention is at least 50% emotional rather than purely utilitarian
“I think most people would assume that the utilitarian part of sales, sales, sales is 90 plus percent of the equation of whether they continue to retain and use the product, but I would argue that it's at least 50% emotional, if not more, and 50% sales oriented…”
Guild: P.F. Chang's contract was worth over $1M annually to Owner
“This was after we'd signed PF Chang's as a customer, which alone was worth over a million dollars a year as that revenue expanded for us.”
Guild: Naval Ravikant, Sean Rad, Kimbal Musk invested in Owner's seed round
“It was just a week later that we had this signed term sheet of this seed round and all of these people that I'd admired for years, like Naval Ravikant from AngelList and Sean Radd, the founder of Tinder and all these other great people, Kimball Musk. Who was a…”
Guild: Owner mandates customers buy its entire bundled platform, not point solutions
“We said you can't buy one without the other because they work so well together, which we still do today. Like you've got to adopt the whole system because the whole system is designed to work together. And if you're buying us to grow your sales, this is what i…”
Startups should treat competitors as free R&D factories and shamelessly copy successes
“You can think of them as free research and development factories, where they're constantly running a bunch of experiments on the same group of customers, and when some of those experiments Work well. It makes a ton of sense to just shamelessly copy that approa…”
Guild: Serving local businesses requires an LTV-to-CAC ratio well over 3:1
“To summarize my thinking on how to make the Very brutally difficult economics work of serving local business owners and restaurant owners. It comes down to making sure that the LTV to CAC ends up being very favorable, well over three.”
Guild predicts Owner's CAC will match Shopify while LTV will exceed Toast
“Which ends up giving us customer acquisition costs in the future that look more like Squarespace or Shopify with lifetime values that are even greater than toasts over time because the attach rate is so high once you earn the trust on free products.”
Owner employs more than 20 former company founders
“We've got more than 20 founder types throughout the company with superpowers that have previously started companies.”
Guild skips technical skill assessments in executive interviews, relying entirely on references
“I, on the skill set dimensions, don't assess those in an interview. I assess those via references, which I do a huge amount of references on any key hire.”
Lemkin: Founders must only hire early sales reps they would personally buy from
“Interview 30 kids of any age and be religious about this. Just only hire one you would buy your own product from. Don't give on this. I don't care whether they worked at Toast. I don't care if they worked at Owner. I don't care if they were the first person in…”
Lemkin: Restaurant startup Owner surpasses $20M revenue, growing 10% monthly
“I invested in a company that's adjacent to Toast called Owner, which is like marketing for restaurants. They're, they've crossed twenty million. They're growing almost 10% a month every month.”