Assertion certainty 4/5 debate potential 2/5

Parrish: AI use cases tripled Owner's booked revenue per sales rep

Kyle Parrish · The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO · Jan 21, 2026 · at 13:27

Kyle Parrish, CRO at Owner, discusses the sales efficiency gains resulting from deploying internal AI agents with SaaStr CEO Jason Lemkin.

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“We've, we have like nine high impact production use cases of AI air are booked per dollar out on, on a per AE basis is three X any team I've ever managed before.”

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More from Kyle Parrish

Disclosure
Parrish: Owner Built AI Outbound Email Infrastructure in Three Weeks
“He built the infrastructure in like three weeks and like everybody else told us that was like a multi-month project. And it was just like prompt layer and a bunch of models. And he was writing some custom code. And then we were sending 1800 cold outbound email…”
Kyle Parrish Jan 21, 2026 ▶ 19:32 The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
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