Parrish: Owner Built AI Outbound Email Infrastructure in Three Weeks
Kyle Parrish · The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO · Jan 21, 2026 · at 19:32
Kyle Parrish, CRO at Owner, explains how their newly hired GTM AI lead rapidly stood up an automated outbound sales program sending 1,800 emails a day.
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“He built the infrastructure in like three weeks and like everybody else told us that was like a multi-month project. And it was just like prompt layer and a bunch of models. And he was writing some custom code. And then we were sending 1800 cold outbound emails every single day from all of these domains.”
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