Disclosure certainty 4/5 debate potential 1/5

Norton: Owner is hiring a dedicated GTM AI lead in RevOps

Kyle Norton · AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton · May 28, 2025 · at 8:12

Kyle Norton, CRO of Owner, explains why frontline SMB sales reps do not need to configure AI tools themselves because AI operations are centralized.

0:00 / 0:07exact quote · 7.4s
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“I'm now hiring for a GTMAI lead, so somebody who will do nothing but this within the rev ops organization.”

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More from Kyle Norton

Assertion Not checkable as stated
Norton: Owner Sales Team Is 3x to 4x More Efficient Per Rep Than Competitors
“Our machine is anywhere between three and four times more efficient on a per rep basis.”
Kyle Norton May 28, 2025 ▶ 4:52 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Disclosure
Norton: Leadership Hires Must Be Hands-On and AI Native
“In any leadership role, there's a component of the interview that's now, what are you doing with AI? What do you know about it? How are you using it today? And I really want to unpack it. And it's been a mandate. I don't care how good this person is if they're…”
Kyle Norton May 28, 2025 ▶ 6:29 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Prediction Not checkable as stated
Norton: AI Leverage Will Push Elite Enterprise Seller Comp from $350K to $500K
“If you have an elite mid-market and enterprise seller, they will have so much more leverage with all of these tools that the competitive dynamic will say, but it was only that seller was worth 350 K to me before, but now look at what they're going to produce. …”
Kyle Norton May 28, 2025 ▶ 26:23 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Prediction Not checkable as stated
Norton: 50% of sales deals will close in one to two calls
“Depends on the time horizon. It will be 50%. Is that in six months, 12 months, 24 months? It is an eventuality.”
Kyle Norton May 28, 2025 ▶ 50:29 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Insight
Norton: Relationship-only CROs will not survive the next decade
“You need to be a highly systems engineering focused CRO to survive over the next two to five to 10 years. Yeah. If you don't have the acumen to be able to understand how customer journey connects to systems and infrastructure and connects to the rep process, A…”
Kyle Norton May 28, 2025 ▶ 53:22 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Insight
Norton: Do not hire over two BDRs until prospect data is solved
“Don't bother hiring more than one or two BDRs until you figure out this data piece. Cause it just, the economics won't make sense.”
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