Net Negative Churn

“And our competitors, a lot of them were annual only, and, but Drip was super sticky, right? The churn was net negative, and so, you know, we didn't have this particular issue, and it allowed us to kind of outmaneuver and outcompete based on that pricing model,…”

“Product market fit doesn't guarantee net negative churn in which your contraction or your downsells or even your cancellations are made up from upsells plus, you know, and you want the upsells to ideally be more.”

“VCs don't give a shit if you have product market fit. What they really care for is, you have churn, but your upsells make up for the churn plus more.”

“If you can find a pattern of customer behavior that works like that flywheel, where customers will do it over and over and over again, and you can find a way to price based on that behavior, that's how you can get some of the expansion revenue, and like the ch…”

“In general, the trend is that we do see vertical and orthogonal SaaS companies, not only growing faster, they tend to have lower churn. Honestly, if they're doing well in these spaces, their net negative churn”

“We're net negative churn... Six, seven points.”

“Recurring revenue is the golden ticket of software sales. Expansion revenue and net negative churn is the golden ticket of SaaS, of recurring revenue.”

“I think that you need to be charging based on where the value is ascribed in your product. So per seat, per contacts, per amount of data enriched, per et cetera, because it bakes in expansion revenue into your actual business model. So that even if you're not …”

“Yes, absolutely. Yeah. We're hiring for that. And yeah, absolutely.”

“Once you have something, Like nothing matters but customer success, right? It's getting that net negative churn and building on the customer.”

“That's roughly right on the gross level. On a net level, we're posting negative churn every month.”