net negative churn

“Product market fit doesn't guarantee net negative churn in which your contraction or your downsells or even your cancellations are made up from upsells plus, you know, and you want the upsells to ideally be more.”

“VCs don't give a shit if you have product market fit. What they really care for is, you have churn, but your upsells make up for the churn plus more.”