Fortune: Pricing on Repeatable Customer Flywheels Drives Net Negative Churn
Brendan Fortune · Episode 756 | Why Great Product Management Is Critical for Your S... · Feb 11, 2025 · at 17:03
Brendan Fortune (Customer.io) explains how aligning SaaS pricing metrics with repeating, high-value customer product usage patterns unlocks expansion revenue.
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“If you can find a pattern of customer behavior that works like that flywheel, where customers will do it over and over and over again, and you can find a way to price based on that behavior, that's how you can get some of the expansion revenue, and like the cheat code you were talking about with a, like, net negative churn, like, that, that's how you achieve that.”
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