Marketing Attribution
topic on 5 shows · 8 statements across 7 episodes
Startups For the Rest of Us 
Lenny's Podcast 
A Product Market Fit Show 
Top Founders 
20VC
8 statements about Marketing Attribution, every show
Solving marketing attribution or recruiting creates the most valuable tech companies
“Anyone who can solve attribution, like two problems in the world is attribution and recruiting. If you can solve one of these two problems, you're the king of the world.”
Debating sales vs. marketing lead attribution leads to local maximas
“This is something that a lot of folks get wrong as they like squabble over attribution. They're like, oh, this is sales generated. This is marketing generated. And you end up at these local maximas.”
Walling: Marketing attribution will worsen over next 5 to 10 years
“Attribution is not as good as it was five or 10 years ago, and it's probably not going to be as good five or 10 years from now because of privacy and because of Google wanting to sell more ads, right?”
Marketing attribution remains a subjective art rather than a permanently solved science
“Attribution as it stands in our industry is still an incredibly subjective art and somewhat of a science. It doesn't mean that it's impossible and it doesn't mean that there aren't varying degrees of sophistication as it relates to attribution, but we're still…”
Marketing attribution is an internal alignment exercise, not an analytical one
“What you have to do is measuring something is more of an internal alignment exercise than it is an analytic exercise.”
Bird: Bizible holds over 50% of B2B marketing attribution market
“So we've got over 50% of the market.”
Bird: Around 500 B2B companies pay for marketing attribution solutions
“There's like 500 companies that are paying for a marketing attribution solution in B to B.”