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marketing attribution

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Sep 28, 2022 by Kipp Bodnar · across every show →

Everything said about marketing attribution, oldest first

Sep 28, 2022
Insight
Marketing attribution is an internal alignment exercise, not an analytical one
“What you have to do is measuring something is more of an internal alignment exercise than it is an analytic exercise.”
Kipp Bodnar Sep 28, 2022 ▶ 31:21 Hubspot CMO Kipp Bodnar: Why the Best Marketers Think Like VCs | 20VC w/ Harry Stebbings #930 · 20VC with Harry Stebbings
May 30, 2025 negative
Insight
Debating sales vs. marketing lead attribution leads to local maximas
“This is something that a lot of folks get wrong as they like squabble over attribution. They're like, oh, this is sales generated. This is marketing generated. And you end up at these local maximas.”
Kyle Norton May 30, 2025 ▶ 34:21 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
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