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Christopher Day

CEO, Elevate Ventures · 1 appearance on the record.

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founderexecutiveinvestorhostLinkedIn ↗elevateventures.com ↗

Day co-founded and served as CEO of DemandJump, an AI-powered predictive marketing analytics platform, before taking over in 2022 as CEO of Elevate Ventures. He also created Rally, an Indiana-based global cross-sector innovation conference and startup pitch competition.

15statements → 12claims → 1claims resolved → 3.87/5average certainty → 1.4/5average debate potential →

1 supported 0 partly supported 0 contradicted 11 not checkable as stated how the 12 claims stand · each chip opens the sources

2 predictions · 10 assertions · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 1 is resolved, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Christopher argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
DemandJump Raised $4M From Roughly 17 Angel Investors
“We're getting ready to go out for our Series A here in about two weeks. But we've raised a total of four million dollars in capital. And we have roughly 17 angel investors across the board.”
Christopher Day Oct 31, 2017 ▶ 8:57 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Christopher Day on measured tape to publish a rate. This says nothing about how they speak.

Everything Christopher Day said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Day Says Top-Down Marketing Attribution Is the Wrong Approach
“Some people do claim they do solve attribution from the top-down approach, which is exactly the wrong way to approach it.”
Christopher Day Oct 31, 2017 ▶ 18:04 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Insight
Day Claims Marketing Is the Only C-Suite Department Not Managing Weekly
“Market is the only department left in the C-suite That doesn't manage their business on a day-to-day or a week-to-week basis.”
Christopher Day Oct 31, 2017 ▶ 18:38 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
Day Says 90% of MarTech 5000 Tools Are Silo-Based
“If you look at Chief Martech, right, they put out the Martech 5000. 90% of those tools are either silo-based or retention-based.”
Christopher Day Oct 31, 2017 ▶ 4:23 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Prediction Not checkable as stated
DemandJump Will Justify a $30M Valuation Within 24 Months
“24 months or less.”
Christopher Day Oct 31, 2017 ▶ 11:45 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump Generates 82% Recurring SaaS Revenue
“Right now, so we're over 80% in truly recurring revenue, so roughly 82% in recurring revenue from the SaaS platform subscription, and then literally about one percent of our revenue is the one-time data provisioning or data configuration fees, and that balance…”
Christopher Day Oct 31, 2017 ▶ 3:04 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump's Average Annual Contract Value Is $45,000
“Our, including our beta customers all the way through our most recent contracts, our average contract value today on annualized basis is 45,000 dollars, but that's skewed low because of the early beta customers.”
Christopher Day Oct 31, 2017 ▶ 5:16 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump Currently Serves 22 Customers
“Today we have 22 customers.”
Christopher Day Oct 31, 2017 ▶ 6:27 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Prediction Not checkable as stated
DemandJump Will Cross $1M ARR Within 60 Days
“I think the champagne bottles will definitely be popping here in the next 60 days.”
Christopher Day Oct 31, 2017 ▶ 7:03 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Disclosure
DemandJump Targets $1.5M in ARR by December 2017
“Our goal is to hit 1.5 million dollars this year. In ARR? 1.5 in ARR.”
Christopher Day Oct 31, 2017 ▶ 8:32 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump Maintains an 89% Annual Logo Retention Rate
“So, so, right now, I can think of it in terms of, I guess, of retention, but right now, we're at 89%.”
Christopher Day Oct 31, 2017 ▶ 11:59 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump's CAC Is $10,000 With a Three-Month Payback
“Our customer acquisition cost is, is roughly three months. So, you know, it costs us roughly 10,000 dollars to, you know, acquire a customer.”
Christopher Day Oct 31, 2017 ▶ 13:00 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
Approximately 80% of DemandJump Customers Pay Annually Upfront
“Most of our customers pay us up front annually. We have, you know, we do charge a premium if they want to pay us quarterly. I think we only have one customer paying monthly. So basically let's say eight out of 10 customers, we have, you know, eight of them pay…”
Christopher Day Oct 31, 2017 ▶ 13:32 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump Generated $165,000 in Revenue in 2016
“Total revenue was a 165,000 in those first few months.”
Christopher Day Oct 31, 2017 ▶ 8:05 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Not checkable as stated
DemandJump Reached $10,000 MRR in December 2016
“Our MRR at that point was like 10,000 dollars.”
Christopher Day Oct 31, 2017 ▶ 8:20 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Assertion Supported
DemandJump Raised $4M From Roughly 17 Angel Investors
“We're getting ready to go out for our Series A here in about two weeks. But we've raised a total of four million dollars in capital. And we have roughly 17 angel investors across the board.”
Christopher Day Oct 31, 2017 ▶ 8:57 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?

Appearances (1)

EpisodeDateSpeaking time
829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space? Oct 31, 2017 11m
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