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marketing attribution

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Oct 31, 2017 by Christopher Day · across every show →

Everything said about marketing attribution, oldest first

Oct 31, 2017 negative
Opinion
Day Says Top-Down Marketing Attribution Is the Wrong Approach
“Some people do claim they do solve attribution from the top-down approach, which is exactly the wrong way to approach it.”
Christopher Day Oct 31, 2017 ▶ 18:04 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space?
Dec 16, 2017 bullish
Assertion Not checkable as stated
Bird: Bizible holds over 50% of B2B marketing attribution market
“So we've got over 50% of the market.”
Aaron Bird Dec 16, 2017 ▶ 2:30 875 SaaS: Bizable Passes $1m MRR in Attribution Wars
Dec 16, 2017 neutral
Assertion Not checkable as stated
Bird: Around 500 B2B companies pay for marketing attribution solutions
“There's like 500 companies that are paying for a marketing attribution solution in B to B.”
Aaron Bird Dec 16, 2017 ▶ 3:06 875 SaaS: Bizable Passes $1m MRR in Attribution Wars
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