Luxury Brands
topic on 8 shows · 12 statements across 11 episodes
Acquired 
Founder's Journal 
the Pitch 
the Knowledge Project 
My First Million 
the Startup Ideas Podcast 
WTF is with Nikhil Kamath 
How I Built This
12 statements about Luxury Brands, every show
Isenberg: Luxury Brands Will Adopt 'AI-Free' Certifications Similar to Organic Food
“I could see that luxury brands are going to lean into human made and no AI involved. Think of like certification labels, like organic for food, right? No AI.”
Ferrari Is Arguably the Only Legitimate Luxury Brand Founded Post-1950
“I think you could maybe even argue they are the only legitimate luxury brand established in the second half of the 20th century.”
Daraby: Most luxury brands are elitist and reject average-sized consumers
“Most luxury brands are incredibly elitist and horrible, and they don't want the average American wearing their clothing.”
Madho: Brand dilution comes from discounting, not plus-size customers
“Brand dilution doesn't come from someone chubby like me wearing their brand. It comes from the fact that most people are waiting until it goes on sale before they buy it.”
Rosenthal: Luxury Brand Management Requires Centurial Focus and Sacrificing Short-Term Profits
“The goal of managing a successful luxury brand is to manage for the long term. And by the long term, I mean, like, Centuries. And so you're actually willing to sacrifice huge amounts of profits to do so.”
Sam Parr: Forcing customers to jump through hoops builds cult brands
“Making your customer jump through hoops in order to acquire the good. It makes it so much more valuable. The problem is, is that's really hard to pull off. But if you can pull it off, you have the will and discipline in order to, like, take this risk. It's pre…”
Preysman claims discovering where luxury brands manufacture their products is almost impossible
“Normally if you're another brand and you want to know where someone makes things, it's almost impossible. You can't find out where a luxury brand makes its products.”
Shamani: Luxury brands target aspirational consumers lacking money
“And in fact, one of the big, like what I believe in is, so let's say luxury brands don't want to sell it to people who have money. They want to sell it to people who don't have money. And the reason is that like that's how they are able to build their brands i…”
Italian luxury suit factories skimmed excess fabric for unbranded secondary sales
“And he made this sort of deal where the factory in Italy was producing suits for some of the bigger brands, right? And they would tell these brands yeah, well, you give me this cloth to make you a product, and we need 3.1 meter to make this product. But in rea…”
Luxury brands cannot force rapid growth without destroying their status
“What I like about these luxury brands and I think why they're so successful is they're the opposite of venture funded companies. You know, they cannot force growth by definitely by definition. If they force growth, they will stop being a luxury brand.”
Burgis: Luxury brands must maintain distance between models and consumers
“It has to do with the space between us and the model. And that's why a luxury brand has to work really hard at always maintaining a bit of other worldliness from the readers.”