Madho: Brand dilution comes from discounting, not plus-size customers
Andrea Madho · #75 “I Want Bro Money Too” · Mar 3, 2025 · at 7:02
Lab 141 founder Andrea Madho responds to Soraya Daraby's concern that luxury brands fear brand dilution from catering to average-sized women.
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“Brand dilution doesn't come from someone chubby like me wearing their brand. It comes from the fact that most people are waiting until it goes on sale before they buy it.”
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