Kellogg's
company on 11 shows · 14 statements across 12 episodes · said 18 times in 9 episodes since 2016
How I Built This 13 
Acquired 3 
the Pitch 1 
the a16z Podcast 1 
My First Million 
the Neon Show 
the Startup Ideas Podcast 
Capital Allocators 
Catalyst 
TBPN 
20VC
Mentions by year, every show
tap a year for its mentions
How I Built This 13Acquired 3the Pitch 1the a16z Podcast 1
2025 2 mentions in 2 episodes 1 per episode
2024 1 mention in 1 episode
2022 3 mentions in 1 episode
2021 2 mentions in 1 episode
2017 9 mentions in 3 episodes 3 per episode
2016 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
14 statements about Kellogg's, every show
RXBAR reached $161 million in annual revenue at its acquisition
“We did a hundred sixty one million in sales.”
RXBAR generates $200M in revenue but wasn't an extraordinary acquisition
“I think probably like 200, but profitable right now for, and especially in Mars portfolio, like they need stuff to get to a billion in revenue. And I think that its position is hard to innovate. You can't go down on price because you're using a whole real food…”
Kellogg's uses natural juices in European Froot Loops but dyes in US
“Kellogg's makes fruit loops with carrot juice and watermelon juice and ships them across the border to Canada and ships them over to Europe. They make the same product with petroleum based dyes here in the U S.”
Alberto Perlman: Zumba financed its early growth through a Kellogg's partnership
“Instead of us raising money, we ended up financing through Kellogg's. Our deal with Kellogg's in the early days of Zumba is what allowed us to sustain the business.”
Kellogg invented the idea that breakfast is the most important meal
“Breakfast being the most important meal of the day. Kellogg invented that idea.”
Means: Jason Karp and health leaders launch legal action against Kellogg's
“One thing we're doing, we're working with a guy named Jason Karp and a bunch of health leaders. We, we've done a legal action against Kellogg's.”
Means: Kellogg's US products contain ADHD-linked dyes omitted in Canada
“Kellogg's is a stark example, but their ingredient list, they changed completely for the American kids versus just across the border in Canada. It has addictive ingredients. It has the colorings that make it really bright that are linked to ADHD and other deve…”
Morningstar Farms lost 10% market share as Impossible Foods entered retail.
“The bulk of that share has come at the expense of Morningstar, which is owned by Kellogg. You've seen Morningstar's share go from, you know, 30% leading the category to about 20% now.”
Saltarelli: A Founder Cannot Build the Next Nike Using Contract Manufacturers
“You might be able to build a company in five years and flip it to Kellogg's or you know, Nestle, but you ain't building the next Nike with Comends.”
Thome: WARF's $15M Kellogg's licensing grew into a $2B–$3B portfolio
“They were able to license that first technology off to Kellogg's, and it ultimately generated something like fifteen million dollars that they were then able to invest, and that grew the portfolio that ended up being the, you know, two to three billion dollar …”
RXBar raised only $10,000 before selling to Kellogg's for $600M
“RX Bar, a snack bar, raised 10,000 dollars to sell for six hundred million dollars to Kellogg's.”
Rahal: Co-founder Jared Smith still lives in a 400-square-foot apartment
“I mean, Jared still lives in his 400 square foot apartment.”
Perez: Kellogg's paid Zumba a $50,000 contract for cereal box DVDs
“Yeah, good contract. Like a 50 thousand dollar for the contract.”