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Kellogg's

also referred to as: kellogg

3 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Nov 2, 2018 by Ryan Caldbeck · across every show →

Everything said about Kellogg's, oldest first

Nov 2, 2018 bullish
Assertion Partly supported
RXBar raised only $10,000 before selling to Kellogg's for $600M
“RX Bar, a snack bar, raised 10,000 dollars to sell for six hundred million dollars to Kellogg's.”
Ryan Caldbeck Nov 2, 2018 ▶ 23:32 20VC: Ryan Caldbeck on Why The Business Model of VC is Broken, Who is To Blame, How The Best Funds Will Use Data Intelligently Moving Forward & Whether We Are In A Consumer Bubble Or Not?
Aug 8, 2025
Assertion Contradicted
RXBAR reached $161 million in annual revenue at its acquisition
“We did a hundred sixty one million in sales.”
Peter Rahal Aug 8, 2025 ▶ 36:41 20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal
Aug 8, 2025 neutral
Opinion
RXBAR generates $200M in revenue but wasn't an extraordinary acquisition
“I think probably like 200, but profitable right now for, and especially in Mars portfolio, like they need stuff to get to a billion in revenue. And I think that its position is hard to innovate. You can't go down on price because you're using a whole real food…”
Peter Rahal Aug 8, 2025 ▶ 39:40 20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal
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