Inbound Marketing
topic on 8 shows · 14 statements across 13 episodes
In Depth 
Startups For the Rest of Us 
the Knowledge Project 
My First Million 
No Priors 
the Official SaaStr Podcast 
A Product Market Fit Show 
Top Founders
14 statements about Inbound Marketing, every show
HubSpot spent up to eight figures defining 'inbound marketing'
“I talked to Dharmesh at one point. He said it took millions of dollars, it might even have been eight figures, and several years To kind of define that term, and it's expensive and it takes a long time.”
Soltys: Pitching journalists is fundamentally a form of inbound marketing
“You should not approach your marketing initiatives any differently from your PR initiatives, because the real truth of it is like pitching to journalists is a form of inbound marketing. You are trying to create interesting content that draws back people to you…”
Halligan: The Grateful Dead pioneered inbound, freemium, and viral marketing
“They gave away the content. They were the first in-down marketers to really nail that. They were the first real freemium model. They were the first viral marketers.”
Halligan: Category creation works best when defined against a clear enemy
“Some of the things we did that seemed to resonate was there was an enemy outbound, and I think it always helps to have an enemy.”
Rob Walling: HubSpot spent $5M over years establishing the inbound marketing category
“HubSpot did this with inbound marketing as an example, and I talked to Dharmesh at a business of software and he said, yeah, I estimate it took us five million dollars and I forget how many, it was many years to drive home this category, to like make this into…”
Kracov: Early-stage B2B startups underutilize inbound marketing
“I still think inbound marketing is generally under the utilized by early stage. Companies, especially on the engineering side, if you're an engineering leader and becoming a founder, it's very foreign to them.”
Brian Halligan says inbound marketing requires brain width over wallet width
“You have to match the way you market. To the way people actually want to shop and buy. And what the nice thing about it is your success in that new type of marketing was much, much more about the width of your brain than the width of your wallet.”
Inbound marketing and freemium make SMB software customer acquisition viable
“Our thesis was really obvious in retrospect that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium to get to these people.”
Dantas: Vindi Acquired First 10 Customers Through Inbound Marketing
“Our 10 customers came with us about inbound marketing.”
Latka: Startups Rarely Win First Customers Through Inbound Marketing
“Very rarely do companies get their first customers from inbound marketing because you have to have a team of writers and you have to be putting out content.”
85% of InspectionXpert's business is generated through inbound marketing
“I would say something like 85% of our business comes from inbound.”
Piwik PRO gets 80% of customer acquisition from inbound marketing
“So, 80% is inbound. It's of course supported by paid marketing, but now that we got certain scale, we are growing the partner channel and the outbound channels.”
Meir: Over 90% of TravelPerk's accounts come from inbound leads
“Most of the leads, most of the accounts we have, probably over 90% are coming inbound.”