Brian Halligan says inbound marketing requires brain width over wallet width
Brian Halligan · Near Death Accidents and Hitting $1B ARR with Brian Halligan, Founder and Exec Chairman of HubSpot · Oct 14, 2021 · at 28:57
Brian Halligan explains the foundational thesis behind inbound marketing versus traditional outbound interruption marketing.
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“You have to match the way you market. To the way people actually want to shop and buy. And what the nice thing about it is your success in that new type of marketing was much, much more about the width of your brain than the width of your wallet.”
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