Customer Development
topic on 5 shows · 7 statements across 7 episodes
Startups For the Rest of Us 
We Live to Build 
Lenny's Podcast 
the Official SaaStr Podcast 
20VC
7 statements about Customer Development, every show
Rabois: Customer development works in enterprise because buyers make utilitarian decisions
“Now, it's hardcore enterprise. Customer development does work because there is a decision maker. And the decision maker is mostly making utilitarian decision.”
Walling: Vague landing pages enable better customer discovery than detailed screenshots
“If you give them screenshots and show them how you're doing it, you are putting your opinion on that. At this point, it's not customer development. So I think that's part of the question. It's like the more vague you are, the more customer development you can …”
Miura-Ko: Customer development is hand-to-hand combat, not an intellectual exercise
“So a lot of people think customer development is like intellectual process. And in fact, it's hand to hand combat, right? You're trying to uncover secrets that other people may not know.”
Greg Zen predicts AI will become vital for marketing within years
“I think what we were going to see, and especially over the next couple of years, we should probably see is like, AI in marketing and customer development is going to be a really important factor.”
Maples: Insight development requires getting out of the present
“If customer development is about getting out of the building, insight development is about getting out of the present, and it's about trying to put yourself into situations where you can live in the future and notice what's missing before other people notice”
Walling: Customer discovery calls yield diminishing learning returns after 30 conversations
“Because at first it was like, well, you can learn and or you can try to get, you know, prospects try to get sales, but the learning becomes rote after you've had 10, 20, I think you said you did 30 calls or something like that. Like it just, it gets old having…”