Widrich: Founders Must Avoid Hypothetical Leading Questions in Customer Interviews
Leo Widrich · Leo Widrich of Buffer: Top 10 Learnings Going to 10 Million · Jul 7, 2017 · at 9:21
Leo Widrich, co-founder and COO of Buffer, shares practical customer discovery advice and interview question design at SaaStr.
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“You won't find any questions here that are would you buy this if, or would you use this, right? Sort of these questions that bias the person already to say yes, which we really want to avoid.”
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