Copywriting
topic on 9 shows · 16 statements across 16 episodes
Founder's Journal 
Founders 
Startups For the Rest of Us 
We Live to Build 
Lenny's Podcast 
My First Million 
the Startup Ideas Podcast 
the a16z Podcast 
20VC
16 statements about Copywriting, every show
Siddharth: Budget transition to AI is highest in marketing and support
“I think the transfer is pretty high in areas like customer support copywriting SEO, like some of these marketing related areas.”
Isenberg: Vibe coders fail because they neglect conversion copywriting
“The big piece that people miss with vibe coding is they vibe code stuff, but then the copy sucks. So then people, you know, they're converting at one percent or less than one percent and they're like, why? And then, and they come to the conclusion that, oh, vi…”
Walling: Copywriting changes are much faster to execute than pricing updates
“If you are impacted by pricing, and you want to change your pricing, there's a lot to that. You have to think it through, you have to, it'll probably take you a few weeks to both think it through, and then implement it, and then communicate it, and this and th…”
Courtney: Copy that appeals to customer status massively boosts sales
“It's, it makes a massive difference to sales. If you push towards this idea of helping people increase their status”
Ogilvy: Headlines account for 80 percent of an advertisement's total value
“When you have written your headline, you have spent 80 cents out of your dollar. If you haven't done some selling in your headline, you have wasted 80% of your money. A change of headline can make a difference of 10 to one in sales.”
Rathi: Onboarding and Copy Drive Product Success More Than Core Features
“The way you write your copy, the way you build your onboarding, the way you do your first warm welcome, it's going to make the biggest amount of change in terms of your product success than your core product features that you're going to build for your loyal c…”
Parr: Hand-copying masterworks is the most effective way to learn writing
“You basically take writing. That is great writing that you love and you write it out by hand and you copy it and you make notes of what particular thing that that writer's doing that makes it special. This is the exact same way that you learn how to play the p…”
Gotthelf: AI will fail to replicate human emotional depth in copywriting
“I don't think it will get there, because I think that human emotion and the ability that humans have to understand each other and how to make each other feel Is really going to be really hard for AI to pick up on, and so we are able to come up with just that o…”
Amoruso: I still write all marketing copy to preserve my brand voice
“I still write pretty much all the copy because I cannot figure out how to delegate my voice”
Rief: AI will make top copywriters significantly more valuable
“I think the second thing is it only makes great copywriting more important. It makes great, great copywriting super unique. And I think it's going to make the best copywriters worth so much more because when there's more content out there and there's more cont…”
Widjaja: High landing page bounce rates are usually copywriting problems, not product flaws
“If you have a lot of people landing on a webpage or an app and then not doing anything, then it's probably copy. Like they haven't even experienced the product. It's clearly not the product that's wrong. So how can you change the copy and resonate with the pai…”
Parr: The #1 rule of copywriting is customers only care about themselves
“You want to know, they forgot the number one most important rule for, about copywriting. You know what that number one rule is? No one cares about you. They only care about themselves. That's the number one rule. If you remember that, you're going to be 90% of…”
Shah calls copywriting the most underrated entrepreneurial skill
“I think copywriting overall, Is one of the most underrated skills in entrepreneurship generally. Like if people do not realize the amount of leverage you get by just spending 10, 20, 50 hours, and you can learn a lot of what you need just by, like, reading the…”
Geary: Copywriting Matters More Than Visual Design for Website Conversions
“I would argue, And we can look at data that that's probably one of the most important parts of a website, because there are websites that are just atrociously ugly that have amazing copy and convert really, really well. And on the flip side, there are gorgeous…”