Gotthelf: AI will fail to replicate human emotional depth in copywriting
Gina Gotthelf · Growth vs Efficiency: Can You Have Both? · Jul 21, 2023 · at 36:03
Gina Gotthelf, cofounder of Latitud, explains why AI tools like ChatGPT will fail to match the effectiveness of top human copywriters.
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“I don't think it will get there, because I think that human emotion and the ability that humans have to understand each other and how to make each other feel Is really going to be really hard for AI to pick up on, and so we are able to come up with just that one word or just that one punctuation that really, like, drives a message, and that's going to be hard to replicate unless it becomes a little bit of a recipe, at which point it stops impacting people because people become a little bit numb to that.”
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