Gotthelf: Duolingo mandated upfront hypotheses and two-week post-mortems for experiments
Gina Gotthelf · Growth vs Efficiency: Can You Have Both? · Jul 21, 2023 · at 27:42
Gina Gotthelf, former VP of Growth at Duolingo and co-founder of Latitud, details product management processes used at Duolingo to ensure team learning.
0:00 / 0:17exact quote · 17.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“At Duolingo, we had a practice of making sure that every experiment had a proper write-up in the beginning with, like, all of the hypotheses and what we actually expected, and then, like, two weeks later to be able to come back and then look at all of those, because otherwise we'd be running around thinking about the next test, and we'd forget to go analyze, think about what we learned and apply.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Gina Gotthelf
Gotthelf: Duolingo's data history and iteration speed make UI copycats futile
“With Duolingo, the product is the moat, and that's the most incredible thing because of what I just said before about the iteration and the iterative practice. Anyone at any particular moment in time, and many did try, could actually go and copy exactly what D…”
Gotthelf: AI will fail to replicate human emotional depth in copywriting
“I don't think it will get there, because I think that human emotion and the ability that humans have to understand each other and how to make each other feel Is really going to be really hard for AI to pick up on, and so we are able to come up with just that o…”