copywriting

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jul 31, 2022 by Crystal Widjaja · across every show →

Everything said about copywriting, oldest first

Jul 31, 2022
Insight
Widjaja: High landing page bounce rates are usually copywriting problems, not product flaws
“If you have a lot of people landing on a webpage or an app and then not doing anything, then it's probably copy. Like they haven't even experienced the product. It's clearly not the product that's wrong. So how can you change the copy and resonate with the pai…”
Crystal Widjaja Jul 31, 2022 ▶ 23:18 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Dec 7, 2023 positive
Insight
Rathi: Onboarding and Copy Drive Product Success More Than Core Features
“The way you write your copy, the way you build your onboarding, the way you do your first warm welcome, it's going to make the biggest amount of change in terms of your product success than your core product features that you're going to build for your loyal c…”
Anuj Rathi Dec 7, 2023 ▶ 16:23 The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
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