copywriting
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Mar 24, 2024 by David Senra · across every show →
Everything said about copywriting, oldest first
Mar 24, 2024 positive
Ogilvy: Headlines account for 80 percent of an advertisement's total value
“When you have written your headline, you have spent 80 cents out of your dollar. If you haven't done some selling in your headline, you have wasted 80% of your money. A change of headline can make a difference of 10 to one in sales.”