Bob Moore

“I think this is a founder market fit, like pre-screen. Almost like this two by two matrix of how much fun would I have doing this? How much will it light up my brain? How intellectually interested am I in the problem is one dimension. And then the other dimens…”

“The FOMO of not being in on their next thing is greater than my willingness to create confrontation with them, which is not a hard ratio to keep over one. Then I'm not going to give them as candid feedback as I probably rationally should, or I'm not even going…”

“Forcing them to compare and contrast and say like, which one, why this one, why not that one does create a little bit of like a forcing function of, you know, being able to criticize all these ideas.”

“The cool thing is you only have to write A plus B number of articles or pieces of content to stand that up, but you get A times B number of unique landing pages or microsites as a result of doing it.”

“A lot of founders, they talk about product market fit as though markets are stationary and your product is the thing that you move.”

“One of the businesses I invested in at Insight was Fanatics. At the time it was called Football Fanatics, and it was three guys in a strip mall in Jacksonville, Florida that had an e-commerce website that had like pretty impressively good growth stats.”

“When you feel like your rate at which you are being dismissive of people and things that you feel like don't know as well because they haven't been doing this as long as you goes up, it's time to do that intellectual honesty check and, like, See if maybe there…”

“Maybe you index a little higher on the extreme outcomes version. Like if your north star is wrong, your north star is wrong and you're really gonna stick yourself. But if you don't do that, you cap your upside really severely because your whole company becomes…”

“I manually got five on, and then that five led to 15. What was amazing was of those 15, 10 of them invited another three on, and then we got 30, right? And then like this incredible viral loop started before we had even started optimizing on the way to drive v…”

“We basically didn't charge anybody anything for the first two and a half years of this business.”

“How ultimately I think a series of decisions led to us missing out on what was probably a two to three billion dollar market opportunity.”

“Let's attempt to bootstrap this thing, and that's precisely what we did for the first several years of the business. We were kind of the tortoise in the tortoise of the hare story, right? Like, we had some market pool, but we kind of were early to the market, …”

“What we really did was not die when we were too early, and be there when the market actually drifted into the window for what we had built, and just as quickly, while we were in a hiring frenzy, and while we were focusing so much on sustaining the demand that …”

“I think most business books could have been a blog post and most blog posts could have been a tweet”

“The most valuable signal of intent from your partner ecosystem probably happens in the 48 hours to one week after your partner closes a deal with someone that you're trying to sell to.”

“That was 2008 the day Lehman Brothers collapsed, we launched that company.”

“I'm definitely one of those in the middle entrepreneurs. I am not somebody that is here with a billion dollar outcome. I'm not somebody here with the story of having gone to zero”

“About two weeks ago, I sold a company that I co-founded called Stitch Data for sixty million dollars to talent.”

“We quit our jobs on September second, 2008.”

“Between 20 12 and 20 14, we raised twenty three million dollars in venture capital, ah, in the course of a C to series A and a series B round.”

“I was very fortunate to kind of be able to, ah, not have an obligation to stay on for the earn out period, and I am going to be starting an entirely new company called Crossbeam.”

“Oh, it was about 6000 dollars, and I can tell you that the excitement of having my own business, it, it's still with me.”

“There was already a shell station up there that had been there for years and years and years, and everybody loved them and went there for their gas and for everything else, and frankly, a guy by the, almost one year to the day, we just ran out of money”

“We didn't have any furniture, so that was about the lowest point in our life when we were living on somebody else with the three boys,”

“Dewey was such a help. He found me a mill that was to be torn down in Fayetteville, North Carolina. So I ended up, for not a whole lot of money, With my garage stacked full of old, very ancient stone mills dated, 1870, 1860, 1880.”

“Oh, actually, we, I created the 10 grain cereal that we're using now.”

“I kept my job at Penny's for two years, and Charlie, of course she worked the store and talked with people, and she was a great believer in whole grains, and it was all very nice.”

“I had an intense desire to learn to read the Bible in the original languages, Hebrew and Koine Greek, and, ah, we did a little scouting about and found here that Portland, where I am right now, was one of the greatest spots for seminaries, and, ah, we, ah, enr…”

“So, well, basically I bought the thing and changed my entire life.”

“What else came in was we had a group of markets here called Fred Meyer One Stop Shopping Center, and their buyer came in, he was a vice president, and he said, Mr. Meyer would like to open, ah, health food stores in all 44 of his stores, and he'd like to put y…”

“They just whacked a big square hole in it, and he planted one of the firemen there on the ground with a fire hose aimed through the hole, and for the entire time of the fire, ah, he kept, ah, direction inside the mill room, which actually saved all three mills…”

“Here I am at almost 90. I get up at six every morning. I go down to my own store my own restaurant, and have cereal. I don't like anything besides hot cereal, cooked cereal, and then I, well, I get into bed a little bit early, but I work till five or six every…”

“The whole concept of whole grains I got from the very first page of the Bible.”