Bob Moore, co-founder and CEO of Crossbeam, explains why pitching a single startup concept to friends and angel investors often leads to false validation.
“The FOMO of not being in on their next thing is greater than my willingness to create confrontation with them, which is not a hard ratio to keep over one. Then I'm not going to give them as candid feedback as I probably rationally should, or I'm not even going to allow myself into that headspace, right?”
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More from Bob Moore
Disclosure
Moore: Early on, Crossbeam refused product demos unless two partner companies attended
“We didn't do product demos or sales calls. Unless two companies were on them at the same time.”
Bob MooreSep 19, 2024▶ 1:00:50How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
Insight
Bob Moore: Validate early startup ideas with founders, not just buyer personas
“Founders by definition need to develop an extremely high level of empathy and understanding for the needs of people across multiple personas.
And also understand a baseline grasp on how markets evolve over time and what makes for something that's more durable …”
Bob MooreSep 19, 2024▶ 8:07How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
Insight
Moore: RJMetrics achieved product-market fit simply by surviving until the market evolved
“Actually we fell into product market fit, not because of something we changed about our product, but because we were early to the market and we didn't die because we had figured out a way to kind of like operate the company profitably and not run out of capita…”
Bob MooreSep 19, 2024▶ 25:35How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
Insight
Moore: Building a startup by relying on customer consensus severely caps upside
“Maybe you index a little higher on the extreme outcomes version. Like if your north star is wrong, your north star is wrong and you're really gonna stick yourself. But if you don't do that, you cap your upside really severely because your whole company becomes…”
Bob MooreSep 19, 2024▶ 45:08How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
Insight
Moore: Traditional acquisition funnels fail for multiplayer products lacking single-player utility
“Content marketing, buying ads, whole outbound, anything that lands a fresh new person that's never seen it before on our website to just sign up directly through our funnel would fail miserably because they'd show up, they would have no connections, and they w…”
Bob MooreSep 19, 2024▶ 1:00:03How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
AssertionNot checkable as stated
Moore: Crossbeam's most requested feature was integrating with its main rival, Reveal
“The number one requested feature throughout all of Crossbeam was for us to integrate with Reveal and to support the companies that were on the Reveal network.”
Bob MooreSep 19, 2024▶ 1:09:57How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
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