Moore: Traditional acquisition funnels fail for multiplayer products lacking single-player utility
Bob Moore · How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data) · Sep 19, 2024 · at 1:00:03
Bob Moore (co-founder and CEO of Crossbeam) explains why traditional growth tactics from his previous SaaS companies failed when launching a network-effect platform.
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“Content marketing, buying ads, whole outbound, anything that lands a fresh new person that's never seen it before on our website to just sign up directly through our funnel would fail miserably because they'd show up, they would have no connections, and they would be in a single player mode environment with no single player mode.”
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