Average Order Value
topic on 7 shows · 16 statements across 13 episodes
Startup Acquisition Stories 
We Live to Build 
the Neon Show 
the Startup Ideas Podcast 
WTF is with Nikhil Kamath 
Top Founders 
20VC
16 statements about Average Order Value, every show
Samuel Thompson broke even on his AI book but struggled raising AOV
“I was able to get to roughly break even on this but I struggled to push AOV up”
Thompson: Brand info products as 'starter kits' to unlock higher prices
“One thing I'm going to do on this one is call it the starter kit because I want to push AOV up, right? If it's just the book, it's hard to sell a book for 70 bucks. Like, it's just not really It's just not really gonna be a thing.”
Thompson: Divorce book funnel averaged $40 AOV at break-even CAC
“When I was running the ads, I was selling the book for 29 bucks and I was, I had a one-click upsell on the back... There's a button that lets you like add a 17 or 18 dollar product onto it. And so it pushes your AOV from 29. If they buy it, it's 48. Mine was t…”
Renoui: MENA e-commerce features 50% lower CPMs, higher AOV, and higher LTV
“So the market in the MENA, you have almost 50% less CPMs, your AOV is much higher, your LTV is much higher.”
Amlani: Digital Restaurant Menus Generate Higher Average Order Values Than Print
“And we've seen, actually, we've seen higher AOVs on digital menus than we're seeing in printed menus.”
Bramlett: Profitable Direct-Response Funnels Require $250 AOV and 3% Conversion
“The game truly is about learning to build a funnel that can have an average order value of one 50 to two 50, and then have a high conversion rate of, you know, one and a half to three percent.”
GrowthSchool Targets a 3:1 First-Purchase AOV-to-CAC Ratio to Break Even
“We have to break even or recover the CAC in the first purchase. And my internal target is CAC to AOV of the first purchase to be a ratio of three, right? AOV to CAC, I mean, right? Not LTV to CAC. I want to do AOV to CAC at three, right?”
Drury: StayTuned has acquired six apps focused on core merchant metrics
“We have six apps right now that we've acquired since the fall and we are focusing on things that make sense to our merchant minds, which is things that increase AOV, UPT conversion, which a lot, I know many, many apps you can kind of say they do, but we're rea…”
Wenzel: Higher average order value drives quick-commerce profitability better than fees
“The increase in AOV, the increase in average order value, how much you get customers to Do not, to not only order like one or two items, but indeed order like five, 10, 15 items per order has a significantly higher impact on profitability than charging like an…”
Palicha: Gross profit per order does not correlate with average order value
“So gross profit per order isn't always correlated with AOV per order. Because if you have a high benefit of fresh fruits and vegetables, the average selling price of fresh fruits and vegetables will be lower. But the amount of margin that you make will be much…”
Mehta: Food D2C has weaker online economics than personal care
“The personal care D to C market still has some depth. Whereas the food market is really shallow. And the reason for that is consumer behavior. The way we purchase personal care and the way we purchase foods are very different. And you know, the simple way to u…”
Kosarek: OpenStore especially values returning customer rates, AOV trends, and ROAS
“What we value especially are, you know, returning customer rates average order value trends, and marketing return on ad spend.”
O'Carroll: Brightpearl new contract AOV reaches $27,720
“Average order value of new deals is 27,720. And that's AOV as it pertains to subscription that wouldn't include ProServe on top.”
Shanahan: Rant & Rave Average Annual Order Value Is Around £100k
“Our average order value annual is about a 100,000 UK.”
Mori's average order value has nearly doubled to about $100
“No, it's about a hundred dollars now. I think that that's almost doubled actually since we spoke to you last time.”