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average order value

also referred to as: aov

3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 16, 2026 by Samuel Thompson · across every show →

Everything said about average order value, oldest first

Jan 16, 2026 positive
Insight
Thompson: Brand info products as 'starter kits' to unlock higher prices
“One thing I'm going to do on this one is call it the starter kit because I want to push AOV up, right? If it's just the book, it's hard to sell a book for 70 bucks. Like, it's just not really It's just not really gonna be a thing.”
Samuel Thompson Jan 16, 2026 ▶ 18:07 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Samuel Thompson broke even on his AI book but struggled raising AOV
“I was able to get to roughly break even on this but I struggled to push AOV up”
Samuel Thompson Jan 16, 2026 ▶ 9:52 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Thompson: Divorce book funnel averaged $40 AOV at break-even CAC
“When I was running the ads, I was selling the book for 29 bucks and I was, I had a one-click upsell on the back... There's a button that lets you like add a 17 or 18 dollar product onto it. And so it pushes your AOV from 29. If they buy it, it's 48. Mine was t…”
Samuel Thompson Jan 16, 2026 ▶ 19:18 I Spent $289 So AI Could Build My Business
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