average order value
also referred to as: aov
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement May 9, 2022 by Shashank Mehta · across every show →
Everything said about average order value, oldest first
May 9, 2022 bearish
Mehta: Food D2C has weaker online economics than personal care
“The personal care D to C market still has some depth. Whereas the food market is really shallow. And the reason for that is consumer behavior. The way we purchase personal care and the way we purchase foods are very different. And you know, the simple way to u…”
Sep 12, 2022
GrowthSchool Targets a 3:1 First-Purchase AOV-to-CAC Ratio to Break Even
“We have to break even or recover the CAC in the first purchase. And my internal target is CAC to AOV of the first purchase to be a ratio of three, right? AOV to CAC, I mean, right? Not LTV to CAC. I want to do AOV to CAC at three, right?”