Answer Engine Optimization

“You're going to lose in the vendor war if you're not the one that not just is recommended in AO, but where the agent says, I will just do it with this API.”

“If you think about SEO, right? It was like, can Google understand the page? And then we had AEO, which is can AI cite the answer? And now we're entering this web MCP era, which is basically, can the agent finish the job?”

“YouTube reviews, because they're long form, and they rank long tail. They'll essentially beep, they're one of the main things that get picked up by the answer engine. So you'll have your website, PR, external sources talking about you, and one of the biggest, …”

“Really, that PR is made for citations, right, around AEO. Like, how many external credible sources are writing about you? Then you'll see your AEO traffic significantly increase, because the more of a not-owned narrative is being talked about positively about …”

“So I don't think it's very different, honestly, no, because What the AI does is, is it searches the web and like finds answers and then it gives it to you. So it is very similar.”

“If AEO is in 2026 is where SEO was in 2010, first movers will own these niches for years.”

“There's going to be almost certainly a cottage industry of companies that are going to come and say, I'm going to help you optimize ads in ChatGPT. There's already companies that help you optimize placement In what is called these answer engines called AEO ins…”

“You know, what's funny is I think they crushed it on AEO answer engine optimization. Because when I was talking to AMP about this, you know, like, hey, I want to send emails, you know, programmatically, it was like, why not resend?”

“The SEO, the AEO, the answer engine optimization Is going to be a vitally important business. All those companies are going to matter.”

“Performance drives SEO. SEO is an input into AEO.”

“So actually to do answer engine optimization really well, I think it's not doing pure answer engine optimization. It's doing all of these other channels, but doing YouTube and Reddit with the intention of helping you on answer engine optimization.”

“Help center is actually a great place to do that because help center is you talking about how your product works and what it does when it does not do. And so help center optimization is not something you would focus on for SEO, but you would for answer engine …”

“Everything that works in SEO works in AEO, but there are additional things beyond SEO that also work in AEO.”

“That's not the case for answer engine optimization because you can get mentioned by a citation tomorrow and start showing up immediately. You can have a Reddit thread. You can have a YouTube video. You can be mentioned on a blog, like a, you know, a brand new …”

“The more you answer all the questions, the better. If you don't answer a question, then you're probably not going to show up, and if you answer a question, this follow-up question and subtopic that somebody else is not answering, you're gonna be more likely to…”

“SEO and AEO are both interesting in that the majority of the information and best practices are not correct. And the reason why is because people don't do analysis. Somebody will say something and then it will get repeated and everyone, and then it becomes bes…”

“We are seeing a fair amount of variance in answers just without doing anything at all. So you definitely want a control group.”

“In AO, it's just the opposite. It is about actually putting value disproportionate amount of value of whatever's coming from the horse's mouth. Right? So whatever it is that we're putting out there. So a press release, you may not have done one lately because …”