Answer Engine Optimization
also referred to as: aeo
4 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jan 22, 2026 by Rory O'Driscoll · across every show →
Everything said about Answer Engine Optimization, oldest first
Jan 22, 2026 bullish
Aug 14, 2026 neutral
Swulinski: PR now primarily drives AI answer engine citations, not traffic spikes
“Really, that PR is made for citations, right, around AEO. Like, how many external credible sources are writing about you? Then you'll see your AEO traffic significantly increase, because the more of a not-owned narrative is being talked about positively about …”
Aug 14, 2026 bullish
Swulinski: YouTube reviews are top citation sources for ChatGPT and AEO
“YouTube reviews, because they're long form, and they rank long tail. They'll essentially beep, they're one of the main things that get picked up by the answer engine. So you'll have your website, PR, external sources talking about you, and one of the biggest, …”