Affiliate Program

topic on 3 shows · 11 statements across 9 episodes

Startups For the Rest of Us Top Founders 20VC

11 statements about Affiliate Program, every show

20VC Assertion Not checkable as stated
Swulinski: 10% to 15% of Viktor acquisition comes from affiliate program
“Like for Victor, a good 10 to 15% of our acquisition on a monthly basis comes through our affiliate program. And that's, you know, people that want to earn money because we give them between 10 and 15% revenue share.”
Matt Swulinski Aug 14, 2026 ▶ 1:09:35 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Marc Thomas: Lifetime SaaS Affiliate Payouts Stay Flat or Rise as Sales Drop
“The number of new sales actually drops over time, but the amount that you're paying out does not. In some cases, it even grows the amount that you're paying out, because if you've got expansion revenue working, you're still paying for the same percentage.”
Marc Thomas Jun 17, 2025 ▶ 14:02 Episode 779 | 10 Myths Most SaaS Founders Believe
Thomas: Capping Recurring Affiliate Commissions at 12 Months Drove Program Growth
“I cut one of these recurring commission things, just like I said, one month notice, that's it. Like, after this, it's just, No more commission on anything older than 12 months. We actually saw an increase in referrals after that because people were like, Flip,…”
Marc Thomas Jun 17, 2025 ▶ 17:49 Episode 779 | 10 Myths Most SaaS Founders Believe
20VC Disclosure
ElevenLabs' One-Week Affiliate Program Build Generates Tens of Thousands Monthly
“So for example, affiliates, we set up over a year and a half ago, and that now is bringing in over, you know, tens of thousands of dollars of MRR Per month. But this was set up a year and a half ago by one engineer in one week, and then no one's touched it sin…”
Luke Harries May 23, 2025 ▶ 33:29 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
TOP FOUNDERS Assertion Not checkable as stated
Affiliates drive 70% of Systeme.io's sales, earning $100,000 monthly
“70% of our sales come from our affiliate program. We pay our affiliates over a 100,000 US dollars per month. So we pay 40% lifetime commissions to our affiliates.”
Aurelien Amaker Aug 1, 2021 ▶ 15:15 Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool
Walling: Launching an affiliate link won't attract promoters without active biz dev
“Running an affiliate program and just starting it and having a link available, almost no one is going to come in who has an audience and promote your stuff. This is more like business development. At this point, it becomes enterprise sales, or at least having …”
Rob Walling Jun 30, 2020 ▶ 21:42 Episode 503 | Idea Validation, Expanding Internationally, Affiliate Programs, and More
TOP FOUNDERS Assertion Not checkable as stated
Jones: Successful SaaS affiliate programs pay 15% to 20% to influencers
“Right, so the average programs and the one we see to be very successful is they're paying 15 to 20% out to the influencers and it's working for everyone.”
Bryn Jones Feb 13, 2017 ▶ 15:47 EP 569: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones
TOP FOUNDERS Assertion Not checkable as stated
Jones: SaaS companies pay affiliate commissions for 12 to 24 months
“People are paying between 12 and 12, 12 and 24 months for that.”
Bryn Jones Feb 13, 2017 ▶ 15:59 EP 569: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones
TOP FOUNDERS Disclosure
Barry: ConvertKit gets 25% of revenue from affiliates with 30% commission
“So we, about a quarter of our webinar, a quarter of our revenue comes through the affiliate program and then we pay out a 30% commission.”
Nathan Berry Jan 3, 2017 ▶ 11:27 EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry
TOP FOUNDERS Assertion Not checkable as stated
Cardew: Pixc gained 1,000 signups in three weeks from one affiliate
“We just launched our beta program, sorry, our beta affiliate program in December with one person, and they did a long form piece of content, and they got us a thousand signups in three weeks”
Holly Cardew Jun 9, 2016 ▶ 6:51 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
TOP FOUNDERS Disclosure
Lifehacker separates genuine product recommendations from affiliate link monetization
“We recommend products we like, and then the business side will go say, okay, do these people have an affiliate program? Let's, you know, let's see if we can put that in. Rather than us saying, okay, who has an affiliate program we can try to recommend and make…”
Whitson Gordon Mar 5, 2016 ▶ 12:10 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187

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