affiliate program
also referred to as: affiliate programs
3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jun 30, 2020 by Rob Walling · across every show →
Everything said about affiliate program, oldest first
Jun 30, 2020 neutral
Walling: Launching an affiliate link won't attract promoters without active biz dev
“Running an affiliate program and just starting it and having a link available, almost no one is going to come in who has an audience and promote your stuff. This is more like business development. At this point, it becomes enterprise sales, or at least having …”
Jun 17, 2025 negative
Marc Thomas: Lifetime SaaS Affiliate Payouts Stay Flat or Rise as Sales Drop
“The number of new sales actually drops over time, but the amount that you're paying out does not. In some cases, it even grows the amount that you're paying out, because if you've got expansion revenue working, you're still paying for the same percentage.”
Jun 17, 2025 positive
Thomas: Capping Recurring Affiliate Commissions at 12 Months Drove Program Growth
“I cut one of these recurring commission things, just like I said, one month notice, that's it. Like, after this, it's just, No more commission on anything older than 12 months. We actually saw an increase in referrals after that because people were like, Flip,…”