Ad Spend
topic on 4 shows · 8 statements across 8 episodes
the Y Combinator Startup Podcast 
We Live to Build 
Top Founders 
20VC
8 statements about Ad Spend, every show
Ustinov: My Company Manages $100M Per Year in Digital Ad Spend
“Actually we manage one hundred million dollars per year in ad spend”
Alströmer: Startup ad spend must be strictly experimental or ROI-positive
“All ad span is either one or two categories. It's either experimental and small, or it's ROI positive. And then it's a payback time in months, and you know exactly how many months you get the money back, and you know that every single month. Those are the only…”
Graham: MonetizeMore Processed ~$3M in Ad Spend in June 2020
“Overall in June there was
About three million.”
Customer acquisition payback periods double for every $5M in ad spend
“The reason why your payback period grows as you spend more is essentially that you're exhausting the most relevant people or customers for your business... And benchmarks we've heard thrown around are roughly doubling every five million in spend.”
Rubicon Project processed over $1B in ad spend in 2016
“So I think last year we did about a billion dollar over a billion dollars in ad spend.”
Weinberg: Vector Media Group charges 9% to 12% of ad spend
“It ranges between nine and 12% depending on the spend.”