ad spend
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 25, 2019 by Josh Buckley · across every show →
Everything said about ad spend, oldest first
Nov 25, 2019 bearish
Customer acquisition payback periods double for every $5M in ad spend
“The reason why your payback period grows as you spend more is essentially that you're exhausting the most relevant people or customers for your business... And benchmarks we've heard thrown around are roughly doubling every five million in spend.”