Ad Networks
topic on 3 shows · 6 statements across 5 episodes
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6 statements about Ad Networks, every show
Friedberg: Ad auctions reach competitive pricing with only a few dozen advertisers
“But I will tell you that when you get to a certain volume, and it's not a big volume, you don't need a million advertisers bidding against each other. You only need a few dozen advertisers. And once you have a few dozen advertisers bidding against each other, …”
Freckling: High Ad Rates Create Strong Incentives to Target Medical Professionals
“The ads for doctors are very premium priced. So there's an incentive to serve those ads to medical professionals.”
Wilson: Ad Networks Constantly Face Disintermediation Pressure From Both Sides
“When you're an ad network, you're very squarely in the middle of the ecosystem, right? In the supply chain. And so what we've recognized is that you know, ad network oftentimes has a negative connotation. People on either end of the spectrum want to figure out…”
Wilson: Advertisers often dismiss high-quality ad inventory if it lacks volume
“Oftentimes, you know, you hear things related to quality and when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely, and so volume is a big par…”
Aggarwal says pre-2008 funded mobile startups mistakenly pivoted to ad networks
“The companies that did raise money before then, you know, all had to shoot off into the wrong direction, trying to grow fast, and most of them try to become ad networks.”
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”